There is a decent number of ways to market your mobile app on app stores. I think by now we all know them so well - App Store Optimization to drive native traffic, paid user acquisition via Apple Search Ads or Google Ads, acquiring users via paid ad platforms from Meta, TikTok, Alphabet and some more.

But at some point - for savvy app marketers this point comes pretty early in their app marketing journey - you realize that it is not the end of the story. As much as it makes sense to connect your app via built-in search on app stores or use paid ad platforms, there are more ways to build your app’s user base when you think out of the box, specifically out of the app store :-)

In this episode, we’re going to cover with Jakub a few app marketing techniques to grow your app outside of the app stores.

Today’s Topics Include:

• Jokub's background
• What is HER app and its competition
• Ways to market an app outside of app stores
• Affiliate marketing or referrals as an app marketing channel
• Using Generative AI for content marketing: pros and cons
• How Viral marketing works for mobile apps
• Most overhyped app marketing channel
• Takeaways
• What Jokub's would like to change about app marketing the most
• Android or iOS?
• Leaving his smartphone at home, what features would Jokub miss most?
• What features he would like to see added to his smartphone?

• Jokub Chour on LinkedIn
• HER app website
• Business Of Apps - connecting the app industry

"Well, I'll stick with the rule that says that if everyone else is doing it, it's not worth doing it. I've seen a lot of outcomes from generative AI and I wasn't impressed in general for our niche. I mean like it's great to write an email, or, I don't know, a PR release, but it's it hasn't been great in the niches like ours."

"I wouldn't say channel, but definitely like Multimedia Modeling or Incrementality measurement are something that are like talked about a lot but I don't think that we are at a point to fully utilize that as I've seen some tools that are going this way. It's like telling a fairy tale. At this point you can have it generating numbers, but for me, it is hard to trust it fully."

Business Of Apps - connecting the app industry since 2012

• NYC – 27 Jun 2024
• San Francisco – 26 Sep 2024
• Berlin – 5 Dec 2024

Let’s state the obvious - people love playing games, especially on their smartphones, and they do love brands.

Now, if you ask a mobile marketer what does it imply she would tell you that it’s a great opportunity on one side to let brands reach more potential customers and on the other - for mobile game developers to generate revenue.

So far so good, right? But what if I tell you that there is a report that actually reveals specifically what brand categories people prefer who play games in various types of games such as Puzzle, Card, Word, and Action? Sounds even better, right?

Well, today Ravi will be talking about Digital Turbine’s BRAG INDEX IV report that brings up precisely this information.

• Ravi's background
• What is Digital Turbine today and its mission
• The BRAG Index report and its methodology
• The biggest highlights from the report
• The mobile games landscape today
• The report insights for Word / Word Search game category
• The report insights for Puzzle game category
• The report insights for Card game category
• The report insights for Action game category
• Android or iOS?
• Leaving his smartphone at home, what features would Ravi miss most?
• What features he would like to see added to his smartphone?

• Ravi Pimplaskar on LinkedIn
• Digital Turbine company
• BRAG Index IV report
• Business Of Apps - connecting the app industry

"What we did is we sort of indexed the people who play Word games against certain brands. And we really found that they had an affinity for fitness and travel. Some of their top brands included, you know, Red bull, Delta Airlines, Panera Bread. But one of the things, Word gamers, which isn't surprising, are avid readers."

"Puzzle gamers - what we really found about their interest is they gravitate towards beauty and adventure. Their favorite brand is beauty products like Aveeno. They're into Travelocity, Lululemon's brands. One of the things that we did find about puzzle gamers - they really into traveling. So, you know, that Sudoku player sitting next to you on flight he may be more typical than you think."

Business Of Apps - connecting the app industry since 2012

• NYC – 27 Jun 2024
• San Francisco – 26 Sep 2024
• Berlin – 5 Dec 2024

One of the topics, that has been permeating this podcast over the years, is mobile app growth. And in general - year after year, conference after conference, countless webinars, white papers, and podcasts have been dedicated to this topic.

And it’s all for a good reason - if your app’s user base doesn’t grow you can not build a sustainable app business and because the app landscape has been changing you always needs to be in the know of what works now and what doesn’t.

And this is exactly what we’re going to cover on this episode with Gilad.

• Gilad's background
• What is Moburst
• App marketing recent evolution
• App growth marketing essential strategies
• Mobile app growth common challenges
• Influence of tech on app marketing
• Trends that will dominate mobile app marketing
• Advice to young app marketers
• What would Gilad like to change about app marketing
• Android or iOS?
• Leaving his smartphone at home, what features would Gilad miss most?
• What features he would like to see added to his smartphone?

• Gilad Bechar on LinkedIn
• Moburst
• Business Of Apps - connecting the app industry

"I think that from the get-go apps optimization was always pretty big on app growth. And when you're thinking about app optimization, you think about how users might find the app. The app optimization, I think it became much more sophisticated in the past few years, where you have the ability to impact users with so many different gateways to the app.

So it's no longer five screenshots you're telling the story and that's it, like you used to have. Now you have 35 different gateways in the App Store on the, on iOS and 50 different gateways on custom product pages on Android."

" I think that AI is a massive improvement and advancement. And that's something that will impact the world for now and onwards. But I think that the ability to be data-driven and seeing what works and what doesn't work, which means at the end of the day, there are users. You're trying to bridge your message to the user and getting them to a very positive experience about whatever you're trying to sell.

I think that being data-driven and understanding which customers to approach with which type of messaging that will resonate with them and will get them to one step closer to the action that you want them to take. That's the key element that is with all of the tech technology advancements and with all of the new tools that are available and all of the better programs of TikTok and Meta and Google."

Business Of Apps - connecting the app industry since 2012

• NYC – 27 Jun 2024
• San Francisco – 26 Sep 2024
• Berlin – 5 Dec 2024