In Episode 124 of The Business Habitat podcast, Sam is joined by Angela Tsai, Chief Marketing Office and CEO, and Cristina Castro, Chief Commercial Advisor of GYBWI – Grow Your Brand with Impact (GYBWI). Together Sam, Angela and Cristina have a fascinating conversation about entrepreneurship, doing work that you love, and finding your identity outside the corporate framework.

With a long career in management consulting and on the fast track for the C-suite, Angela came to realise she’d lost her passion. Through a series of fortuitous events, Angela found herself working in her own business, but with the same time constraints and pressures that she’d aspired to escape. That’s where GYBWI came in.

Angela was joined by long-time friend Cristina, whose own background in big brands and professional services equipped her to work with the team and understand the challenges of shedding the ostensible security provided by big corporate.

Together they are passionate about helping clients find their purpose in a way that aligns with an enterprise that can also make money. In this conversation they discuss with Sam the statistics around business success and failure, and the practical reality of needing to create a business around products and services that are truly in demand.

Sam, Angela and Cristina consider the vulnerability required to understand and develop purpose and identity, and why it’s so important to align with your business model. Working with professionals and experts in their field, Angela and Cristina challenge the mindset of trading time for money, and seek to help their clients create better business models that are both self-sustaining and thriving.

This compelling episode is sure to resonate, as it explores the need for accountability and consistency in approaching any worthy goal. Angela and Cristina share their learnings and the evolution of their business, and provide tangible evidence of the importance of alignment and authenticity in creating an impactful brand.

Here at BlueprintHQ, we are here to help. We are super passionate about the professional services industry and supporting you with what you need. We are offering a short, sharp 15 minute consultation call to help you with this process. Go to https://www.blueprinthq.com.au/consultation

In Episode 123 of The Business Habitat podcast, Sam is joined by James Rose, Co-Founder of Content Snare, a company designed to help businesses overcome the endless back and forth emails with their clients, both when onboarding and throughout the relationship, and the inevitable data loss that ensues when inadequate processes are in place.

More than just another automation system, Content Snare was initially intended to work with web design clients but then found a high demand for their offering in the professional services, most notably accounting firms. There was wide recognition that accountants were spending far too much time tracking down client information, when their skills could be put to much better use.

In this conversation, James and Sam talk through the early start up days of the business, covering off topics such as funding, and the need for agility to meet client requirements and demand. James explains how Content Snare is designed to provide a single source of the truth, improving efficiency for his clients and improving the reliability of data.

James also explains why he’s not a fan of all-in-one software solutions and gives examples of how systems and processes that have a narrower focus tend to be more effective, particularly when working in with purpose built integration tools.

With practical examples and surprising statistics around how much efficiency is gained with the right programmes, James and Sam deliver a compelling conversation that will have you re-evaluating where you’re spending your time, and how much more effective your team might be with the right systems in place.

Here at BlueprintHQ, we are here to help. We are super passionate about the professional services industry and supporting you with what you need. We are offering a short, sharp 15 minute consultation call to help you with this process. Go to https://www.blueprinthq.com.au/consultation

In Episode 122 of The Business Habitat podcast, Sam is joined once again by Filip Fucic, Founder of Lift-off, a business designed to work with professionals such as accountants, lawyers and expert freelancers to help them rise their prices closer to the value they provide to the client.

In this conversation, Sam and Filip explore the dollars for hours mindset and discuss whether there has been a shift in thinking in light of evolving work practices in the last few years. They delve into the conundrum presented as experts become more efficient and produce better work in fewer hours, resulting in lower revenue as billable hours decline, and consider the benefits of pricing based on value as opposed to input.

Filip provides great perspective by explaining the origins of dollar for hour pricing, and highlights why experts need to be factoring in their knowledge and experience, and the value they are delivering to their clients, when they determine their charge out rates.

Using his own experience of outsourcing his accounting, Filip talk to how we often underestimate what people are willing to pay, especially when it’s something they don’t want to, or don’t have the skills to do themselves. By using the analogy of a pirate captain searching for treasure, Filip emphasises the difference in being paid for your work, versus being paid for the risk that you take on.

This is a highly practical episode, filled with compelling examples set to challenge your thinking around your pricing model and the value that you are delivering in the work that you do. It’s an episode you won’t want to miss.

Here at BlueprintHQ, we are here to help. We are super passionate about the professional services industry and supporting you with what you need. We are offering a short, sharp 15 minute consultation call to help you with this process. Go to https://www.blueprinthq.com.au/consultation