Welcome to the Ad Undergrad Podcast! A show where Katie Moy and Julian Lewis sit down with marketing practitioners to share their experiences, insights and tips from the industry. The Ad Undergrad Podcast was created to give students, recent grads and those switching industries the opportunity to learn about advertising outside the classroom and provide career advice through the paths of practitioners.

In this episode, Katie and Julian sit down to chat with Katy Lee, Brand & Consumer Insight Leader at IKEA and Founder & CEO of PlanHer Collective. She has thoughtfully taken steps throughout her career to gain experience across different marketing functions and brands. She shares how each role has played a part in building her career and what she has learned along the way. We also chat about the mission of PlanHer Collective and the value of giving back to the community and finding passions outside of work. Listen to this episode for some great advice from a Digital Marketing leader.

Jump straight into:

(01:22) - The importance of searching for great opportunities and gaining real life experience - “I was like: You know what? I'm just going to throw myself in there, in the hardest environment that I can imagine and see how it goes!”

(09:10) - The value of B2B practices and why leaving the comfort zone is crucial for your career - “That will open your eyes to what other brands are like. When you're figuring out your career, you want to know what you're gravitating towards.”

(13:07) - The perfect fit: How to spot the job that best resonates with you - “It had to be right. Right from a brand values perspective, from a culture perspective, from a learning and growing my career perspective.”

(16:26) - The more you know, the further you go: How multiple skills will impact your career - “All my previous skills, working with multiple clients, working in a digital environment prepared me for this type of role.”

(23:42) - How passion for innovation transformed into mentorship for brilliant women - “I came from marketing and I helped all these big brands achieve their goals. Why couldn't I do this for women business owners or entrepreneurs?”

(32:11) - An especially welcoming industry - “Show your passion and willingness to help others,  because when you come off as proactive, you're going to do more innovative things within marketing.”

Resources

Connect with Katy through LinkedIn

Follow Katy on Twitter

PlanHer Collective

Adweek Executive Mentor Program

Ad Undergrad is a podcast hosted by Katie Moy and Julian Lewis. To learn more, visit adundergrad.com and follow on social channels @theadundergrad. You can reach Katie and Julian directly via email hello@adundergrad.com. 

This show is recorded and produced at StudioPod in San Francisco. If you want more details on how to fully record and produce your podcast go to