Free Audiobook summary of the book The Three Laws of Performance by Steve Zaffron and Dave Logan.

How do companies—in different countries and industries—all achieve breakthrough performance when the odds are stacked against them? The answer: By applying The Three Laws of Performance and thereby re-writing their futures.

The authors crack the code on rewriting the future for people and organizations, elevating performance to unprecedented levels.

How We Normally Solve Problems

We solve problems by breaking them down, prioritising them, and tackling them one at a time. Such patchwork solutions only address the symptoms, not the underlying causes of the problem. In fact, solving one problem frequently leads to the creation of new ones. For example, we cut budgets to improve our financial performance.

Breaking Free From The Vicious Circle

People become frustrated and demoralised, and productivity and performance suffer as a result. Breaking free from this vicious cycle requires adopting a system-wide perspective and changing the context in which your actions are performed.

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Free Audiobook summary of the book 7 Leadership Qualities Of Great Leaders by Philip Andrew.

What an ideal leader should be and how leaders need to act.

What Makes a Good Leader Great?

Great leaders strike a balance between business foresight, performance, and personality.

They have vision, courage, integrity, humility, and focus, as well as the ability to plan strategically and catalyse team cooperation.

1. Vision

Great leaders have a vision. They can see into the future.

They have a clear exciting idea of where they are going and what they want to accomplish and are excellent at strategic planning.

2. Courage

One of the most important qualities of a great leader is courage.

Having courage means that you're willing to take risks in the achievement of your goals.

3. Integrity

The core of integrity is truthfulness.

Integrity requires that you always tell the truth to people, in every situation.

Truthfulness is the foundational quality of TRUST that is necessary for the success of any business.

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Free Audiobook summary of the book The Art of Thinking in Systems by Steven Schuster.

System thinking is being able to examine and analyze ourselves and things around us with the express purpose of being able to improve upon them.

Systems And System Thinking

A system is anything that has interacting and interconnected parts.

The human body is an example of a system. It reacts to the environment and is composed of many interdependent parts such as the brain, digestive, and circulatory systems.

Dealing With Complex Problems

Systems thinking is the art and science of making reliable inferences about behaviour by developing an increasingly deep understanding of underlying structure.

With system thinking, it’s easier to deal with complex problems because system thinking asks that you look at the bigger picture first.

It is impossible to know the behaviour of a system just by knowing the parts that make up that system.

STEVEN SCHUSTER

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Free Audiobook summary of the book What I Didn't Learn in Business School by Jay Barney and Trish Gorman Clifford.

All of the theories, frameworks, and tactics you learn in business school have their limitations. This is a book about how strategic decisions are made in the real world

How Strategy Works: Key Points

Different assumptions produce different results. The real question is where those differences originate in the first place.

Determine who the key stakeholders are. Determine who has the authority to implement the recommendations and, more importantly, who has the authority to prevent them from being implemented.

Long before you make your final presentation, get a good sense of the political landscape.

How Strategy Works: Key Points Part 2

Utilize both analysis and change management to convert those who are likely to oppose your recommendations into supporters.

Individual biases or corporate politics can easily sway even sophisticated financial analysis.

The Five Forces Framework

The five forces framework is an excellent tool for identifying competitive threats in an industry. However, using this tool to estimate an industry's overall attractiveness is rarely useful.

The five forces are similar to the wind in that they indicate the direction in which competition within an industry is moving. Strategy is about positioning the firm relative to the prevailing winds and finding a way to ensure that the firm gets where it wants to go regardless of which way the wind blows.

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Free Audiobook summary of the book The Art of Non-Conformity by Chris Guillebeau.

The Art of Non-Conformity teaches you how to play life by your own rules by giving you practical glimpses into the world of self-employment, a new approach to travel, to-do list minimalism, and conscious spending habits.

Non-Conformity: The Premise

"Asking "why?" to everything like a three-year-old can help you avoid jumping off the bridge without first considering the alternatives."

The Art of Non-Conformity teaches you how to live your life according to your own rules by providing practical insights into the worlds of self-employment, a new approach to travel, to-do list minimalism, and conscious spending habits.

What You Don't Do Doesn't Matter.

CHRIS GUILLEBEAU

The Remarkable Life

Most of us don't want to spend the rest of our lives lying on a beach; we want to work on something important to us.

We must develop an image of our own "ideal life."

Here are some ways:

Describe in excruciating detail what a perfect day looks like to you. Then assess what needs to change to help you get there.

Make a life goal list, similar to a bucket list, to help you focus on what you want to achieve.

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Free Audiobook summary of the book Top of Mind by John Hall.

When helping others becomes the framework through which you interact with the world, you’ll find yourself at the top of many minds.

JOHN HALL

What Being Top Of Mind Means

Being authentic, honest, and truthful is your best promotion, because if your customers trust you, then you will be the first thing that comes to their minds in case they need your goods or services.

Focus On Building Trust

Since today’s customers are not passive; they are even more suspicious of salespeople who don’t ask for permission to invade their privacy; a salesperson's job isn’t anymore that of a marketing rep, but the far more humble and noble of being a friend.

Don’t Trick People

Customers today don’t like to buy from people who are intrusive. You can trick them once or twice, but the minute they find out, you’ll lose them for eternity. Them and about a million other people who’ll find out about it on social media. So instead of tricking them – earn their trust.

 Authenticity is the foundation of your relationship with your audience. But for the relationship to flourish, it’s not enough to simply be authentic; you also have to deliver tangible value.

JOHN HALL

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Free Audiobook summary of the book Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree and Beverly Herzog.

This book teaches the fundamentals of owner compensation, profit targets, labour productivity, cash flow, and data reporting. Clear explanations and helpful illustrations throughout make it a must-read guide for small business owners looking to achieve higher profits.

Owner's Salary: Why Your Salary and Distributions are Fogging Your View of Net Income

Don’t confuse business profits with the owner's salary.

You get paid a salary for what you do, and you get a return on what you own.

Until you pay yourself a market-based wage and plug that number into your financials, your financial data is worthless.

How To Understand Owners Salary

If you got run over by a bus today and your heirs decided they would keep the business going in your absence, what would they have to pay someone to do your job? Answering this question determines your market based-wage.

Create A Cash Cow

If you’re not able to pay yourself a market-based wage, then you’re operating at a loss.

Until you pay yourself a market-based wage—and make a profit on top of that you have a sick cow on your hands.

Your goal should be to create a business that generates income for you every day (cash cow).

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Free Audiobook summary of the book This Is Marketing by Seth Godin.

Marketing 101 coming from the expert: Seth Godin

Marketing In Five Steps

Create something worth making, a story worth telling, and a contribution worth discussing.

The second step is to design and build it in such a way that only a few people will benefit from and care about it.

Marketing In Five Steps: Part 2

Tell a story that corresponds to the pre-existing narrative and dreams of that small group of people, the smallest viable market.

Spread the word.

Show up - on a regular, consistent, and generous basis - for years and years to organise, lead, and build confidence in the change you seek to bring about.

Things Marketers Know

● Creative people can change the world.

● You cannot change everyone.

● Change is best made with intent.

● Human beings tell themselves stories.

We can group people into stereotyped groups that often (not always) tell themselves similar stories.

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