ESG... three letters that have been causing quite a stir.

The introduction of the CSRD - the EU Corporate Sustainability Reporting Directive - has further amplified this buzz.

Last year, King’s College London and the Energy & Environment Alliance conducted an extensive study to assess the current ESG mindset of over 200 hospitality industry leaders worldwide.

The report highlights significant debate, skepticism, and even confusion about ESG. It also reveals a broad consensus among these global industry leaders that the usual way of doing business is no longer viable, and a fundamental shift toward 'business as unusual' is essential, with ESG serving as the key catalyst.

In this new episode of Beyond AccorInvest, we invite you to explore the challenges and opportunities businesses face as they align with ESG criteria.

Discover how sustainable practices can be effectively measured and integrated into the core strategies of businesses, both large and small.

Engage with the concept of 'business as unusual' and how it shapes the future of the industry in response to global environmental and social crises.

Join our host Vik and our guests:

• Ufi Ibrahim, CEO of the Energy and Environment Alliance, discusses the coalition’s efforts to unite the hospitality industry towards sustainable milestones through rigorous ESG leadership. What does it take to transition an entire industry towards sustainability?

• Franck Bermond, VP of Design and Construction at AccorInvest, shares insights on integrating sustainability into every aspect of business operations, from building design to daily hotel management. How does AccorInvest align its strategy with its sustainability goals?

Tune in to gain a comprehensive understanding of how the hospitality industry is pivoting towards sustainability, driven by expert insights and real-world applications.

Whether you’re an industry professional, an investor, or simply interested in the intersection of business and environmental ethics, this episode offers valuable perspectives on making sustainability a profitable and ethical endeavor.

In the end, the future isn't just about meeting expectations; it's about redefining them.

Interested in how AccorInvest embeds ESG into its core strategy? Explore the 2023 AccorInvest ESG Report, 'Positive Hospitality: From Commitment to Action', and see our sustainability efforts in action.

If you like this podcast episode, please leave a review and to find out more about AccorInvest, head to LinkedIn. In the meantime, dream, dare and take care.

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“No ESG, no money! End of story.” On this matter, our two guests, Ufi Ibrahim and Franck Bermond, agreed.

The usual way of doing business is no longer viable, and a fundamental shift toward 'business as unusual' is essential, with ESG serving as the key catalyst.

But what does 'doing business as unusual' mean? Does everyone understand what this means and how ESG can help make this change? Sometimes, it seems that confusion overshadows the status quo.

Want to explore this subject with us? Tune in to our host Vik and our two guests:

• Ufi Ibrahim, CEO of the Energy and Environment Alliance.

• Franck Bermond, VP of Design and Construction at AccorInvest, responsible for driving the Group's ESG strategy.

Mark your calendar for June 17th for the third episode of Beyond AccorInvest.

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To effectively navigate a transformation, you need to figure out where you're starting from and where you need to go 🎯

As Franck THARREAU points out, our destination is well-defined: achieving carbon neutrality by 2050, with a midway target of reducing Scope 1 and Scope 2 emissions by 50% by 2030*. But what about the starting point?

In this episode of 𝗕𝗲𝘆𝗼𝗻𝗱 𝗔𝗰𝗰𝗼𝗿𝗜𝗻𝘃𝗲𝘀𝘁, the spotlight is on the critical importance of thoroughly analyzing current circumstances to adequately prepare teams for success. What does that entail in practice for AccorInvest, a hotel owner and operator with over 700 hotels in 25 countries 🏨🌍?

Curious to learn more? Tune in to Beyond AccorInvest - the podcast where we discuss the present and future of our business - and join our host Vik along with our guests:

Philippe Silberzahn, Associate Professor of Strategy at emlyon business school, and a recognized expert in innovation, entrepreneurship, and corporate transformation.

Franck Tharreau, Director of Engineering, who is currently leading #AccorInvest's ambitious goal of achieving carbon neutrality.

Make sure not to miss our second episode, '𝗖𝗮𝗿𝗯𝗼𝗻 𝗡𝗲𝘂𝘁𝗿𝗮𝗹𝗶𝘁𝘆, 𝗧𝗵𝗶𝗻𝗸 𝗦.𝗠.𝗔.𝗥.𝗧.!', available on YouTube and all your preferred listening platforms.

If you enjoyed it, be sure to leave a review and subscribe to ensure you don't miss any episodes!

#AccorInvestPodcast #BeyondAccorInvest #CarbonNeutrality #Transformation #EarthDayEveryday

* Using 2019 as the base year.

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