• Badge Engineering: Why Do Carmakers Share Models? | Deep Drive Podcast | Autocar India

  • Apr 13 2024
  • Length: 20 mins
  • Podcast
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Badge Engineering: Why Do Carmakers Share Models? | Deep Drive Podcast | Autocar India

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  • Summary

  • The new Urban Cruiser Taisor is Toyota's version of the Maruti Suzuki Fronx. The Invicto is Maruti's version of the Toyota Innova Hycross. The Terrano was Nissan's version of the Renault Duster. The list of badge engineered products is long. But why do carmakers share models? That's the top of discussion on this week's Deep Drive podcast. Hormazd Sorabjee and Sergius Barretto weigh in.
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