• BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire's

  • Apr 22 2024
  • Length: 13 mins
  • Podcast
BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire's By cover art

BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire's

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  • Summary

  • Studs, the painfully cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019.\


    The startup now counts 22 stores across the U.S. with 10 more NYC spaces planned for 2024.


    Offering Gen Z and millennial urbanites an alternative to mall strip piercers like Claire's, the brand sets itself with its "needle-only method" and signature "Earscape" stacks, combined with a buzzy retail environment and sleek e-commerce offering.


    After getting a taste of the Studs experience herself (along with Adweek's director of social, Sami Lambert) our community editor, Luz Corona, sat down for a chat with Harman and Bubbers. The duo discussed Studs' astronomical growth, finding success blending bricks and mortar experiences with digital ones, and how they plan on disrupting the piercing and jewelry space next.


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