In this episode of The Authorpreneur Podcast, I talk with Jeanne Collins, the author of Two Feet In: Lessons From An All-In Life.Jeanne is the founder and principal designer of the award-winning interior design firm, JerMar Designs. Two Feet In is her first book and was written with the goal of inspiring more people to live life to the fullest. Her mission, to encourage people to live their best lives, is integral to everything she does. From her work creating sanctuaries for her interior design clients, to mentoring women in business, she encourages us all to go for what we want with “two feet in.” If you’re interested in learning about Jeanne, her story, and how she’s using her book to enact positive change in the world while also growing her business, then you’re really going to enjoy this episode.

Website: https://www.jermardesigns.comBook: https://www.amazon.com/dp/B0CRKG8QHZInstagram: https://www.instagram.com/jermar_designsInstagram: https://www.instagram.com/jeanne_collins_ctLinkedIn: https://www.linkedin.com/in/jeannedcollinsAmazon Author: https://www.amazon.com/stores/author/B0CCMTNSFM/about

Summary

In this conversation, Jeanne Collins discusses her book 'Two Feet In: Lessons from an All-In Life' and shares her personal journey and the lessons she has learned. The book covers various topics, including parenting, relationships, careers, divorce, mindset, and wellness. It is a memoir that offers insights and tools for anyone interested in improving their lives. Jeanne emphasizes the importance of taking risks, trusting the process, and having faith in oneself and something greater. She encourages readers to reflect on past successes and be grateful for doing what they love. Jeanne also highlights the power of publishing a book and using it to build a personal brand. In this part of the conversation, Jeanne and Chris discuss the value of giving away knowledge through a book and how it can attract clients and customers. They also talk about the benefits of publishing a paperback book and the importance of quality printing. Jeanne shares her experience with outsourcing and delegating tasks in the self-publishing process. They discuss the overwhelming decisions authors face and the importance of seeking help and guidance. They also touch on the importance of marketing and promotion, consolidating websites and branding, and building an email list to promote the book. In this conversation, Jeanne Collins and Chris Green discuss various strategies for marketing and promoting a book. They cover topics such as asking for reviews, promoting special offers, using author copies, leveraging email newsletters, and making the book free for promotions. They also discuss the benefits of writing a book, including credibility and differentiation in the industry. Jeanne shares her experiences with using the book to grow her design business and stand out in a competitive market. They emphasize the importance of writing a book with purpose and being willing to embrace the unknown. Jeanne also shares her plans for a future second book.