• Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More

  • Mar 22 2024
  • Length: 58 mins
  • Podcast

Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More  By  cover art

Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More

  • Summary

  • Anik Singal is an entrepreneur, author, and expert in scaling education businesses.

    Check out Anik's books and podcasts here: AnikSingal.com

    Want more content like this?

    Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

    • Work with Ryan's agency Tailwind
    • Work with Matt's agency GrowLetter

    Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

    Timestamps

    00:00 Choose digital product and sales method carefully.

    06:50 Leverage small audiences for higher priced offers.

    10:21 Forcing offers without audience interest always fails.

    12:12 Answering questions, creating an FAQ, monetizing support.

    14:48 Compliance market infatuates despite initial disinterest.

    17:39 Streamlined installation process, captured and sold.

    23:17 Low ticket pricing strategy for ad spend.

    26:32 Quickly create low-ticket products using templates & AI.

    30:23 Funnel engagement, low initial webinar attendance.

    32:48 Extend funnel, increase sales by 30%.

    35:50 Integration: Sendlane, Drip, stealth seminar, zapier.

    40:47 Busy schedule, overlapping webinars, managing affiliates.

    44:19 Presenting involves tech, passion, and valuable skills.

    47:35 FTC investigation felt worse than a colonoscopy.

    50:25 Learning, writing, and turning challenges into success.

    51:39 New suite, certification, compliance marketing, book, audit.

    54:43 Testimonial usage, disclosure, and court impact.

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