• AI Marketing: The Holy Grail or a Sh*tstorm Waiting to Happen?

  • Feb 20 2023
  • Length: 32 mins
  • Podcast
AI Marketing: The Holy Grail or a Sh*tstorm Waiting to Happen? By cover art

AI Marketing: The Holy Grail or a Sh*tstorm Waiting to Happen?

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  • Summary

  • In November, we and I sat down in a podcast studio in London. As we struggled to operate the tech, Rich proposed recording an episode on the topic of AI - having started to integrate Jasper.ai into his workflows.


    Joe was sceptical but happy to go along with the flow. 3 months later - Chat GPT was unleashed on the world.


    And as much as Joe hates to admit it, Rich was right. Again. 


    In the past 75 days, AI has been front and centre of marketers’ imaginations, and with it a slew of use cases and talking points.


    Some good. Some bad.


    But knowing what we know today - how is AI impacting our jobs today, the way we work and where can we meaningfully see it impacting our futures and perhaps more importantly, where are the scary bits?



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