• A backlash against "purpose" in marketing

  • Mar 25 2024
  • Length: 37 mins
  • Podcast
A backlash against "purpose" in marketing By cover art

A backlash against "purpose" in marketing

Listen for free

View show details

  • Summary

  • Too many companies are claiming to be beacons of social good and then not delivering. The result is a backlash against purpose-filled marketing, especially with young people. Mark Schaefer and Keith Jennings explore the current state of marketing and its role in our businesses and lives.

    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

    For more of Mark’s insights every week, subcribe to his award-winning blog.

    Mark also offers classes in personal branding and professional speaking.

    Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact.He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/.

    Show more Show less
Show more Show less
activate_proofit_target_DT_control

What listeners say about A backlash against "purpose" in marketing

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available