• 70: Building Brands Through Creativity

  • Jun 8 2023
  • Length: 41 mins
  • Podcast

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70: Building Brands Through Creativity

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  • Summary

  • In this episode of the Media Weekly, we're joined by CMO turned effectiveness guru, Jon Evans. Not only is Jon the Chief Customer Officer of global marketing research and effectiveness company, System 1, he’s also the host of the popular Uncensored CMO podcast.

    Listen as we discuss:
    • Building brands through creativity
    • The impact of AI on advertising
    • Whether the Cannes Lions are losing their effectiveness bite
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