Florals add so much to any room, especially when used intentionally to reflect the themes and branding of a space. To really take your designs to the next level, you can partner with a floral designer to help you translate your big vision as a designer into a work of living art!

Michael O’Neil of Designs by Nourish explains why and how designers can enhance their spaces with floral design, walking us through his own process of working with interior designers. He also shares with us his inspiring journey to creating a business he loves and how he hopes to partner with more designers in the future.

Whether you’re designing a space for a business or a home, this episode will inspire you to explore the role that florals can play. (And you’ll definitely want to consider incorporating them into photoshoots of your designs, too!)

Michael will be leading an in-person Floral Alchemy workshop with the Design Coven on May 17. Grab your ticket here.

About Michael

Michael is a firm believer that there are no true “new beginnings.” Life is a journey where we are continually learning, evolving, growing and accumulating experiences in pursuit of a life that we think is meaningful and that we love living.

Michael has come to believe this because he opened a floral design studio, nourish, in 2023 that is the culmination of many seemingly unrelated experiences. The truth is everything Michael has experienced in the past could have led him to a thousand different points, but he consciously evolved into a floral designer because he loves design, he loves flowers and nature, and he loves telling stories, and all of those things are part of his collective experience.

Michael’s professional background is in product design and brand management—building products and communicating their unique attributes to customers. Over the years, he has studied Interior Space Planning, Ornamental Horticulture, Landscape Design and Floral Design. All very distinct disciplines that share common building blocks — a defined design process, principles and elements of design, color theory.

He launched nourish with the idea that florals intentionally designed to communicate the unique attributes of a carefully curated space could be an untapped resource for interior designers and businesses looking to make a strong visual impact with clients and guests. Florals do not need to be avoided or thrown in as an afterthought. They can be an integral layer in the design process to maintain a fresh and ever evolving presence in the space.

Featured in this episode

Featured Tarot deck: Cosmo Tarot

Connect with Michael and Designs by Nourish

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Are you an interior designer or are you interested in Holistic Interior Design? Check out my membership program, the Design Coven! This program is a real-world industry mentorship for Holistic Interior Designers that has everything you won't find in traditional design school curriculum. You'll learn from practicing interior designers working on real life projects, and get access to cutting edge vendors, suppliers, furniture makers, textile designers, and design resources that I've curated over my 17 years of design experience. As a member, you'll have the opportunity to...