• 150 - Beyond the Logo: Crafting Compelling Narratives through Promotional Products

  • Jun 6 2023
  • Length: 28 mins
  • Podcast
150 - Beyond the Logo: Crafting Compelling Narratives through Promotional Products  By  cover art

150 - Beyond the Logo: Crafting Compelling Narratives through Promotional Products

  • Summary

  • In this episode, Brian Scott shares how to effectively use promotional products for maximum impact.

    Brian is a promotional product supplier who specializes in spices. He and his wife Cynthia work as a team and are excited to share their passion for healthy, flavorful food, travel – and some wellness mixed into the recipe. They both come from an athletic background, having competed in numerous marathons and Ironman races.

    To learn more and view a sample of Brian’s spices, visit www.swagspiration.com and search for spice powerpaks.

    If you’d like to go “beyond your logo” for your business and create memorable themes and experiences that make a lasting connection, please reach out via the contact page on the website.

    In this episode we cover:

    2:44 Distributors & Suppliers

    6:51 Ad

    9:31 Guerilla Marketing

    11:34 Archetypes

    13:58 Case Study

    16:35 ROI

    18:32 Planogram

    20:16 Persona

    22:15 Gifts & Giveaways

    24:34 Seasonality

    25:59 Brand Integrity

    Thanks so much for tuning in again this week. I appreciate you 🙂

    Have some feedback you’d like to share? Leave a note in the Feedback section.

    Special thanks to Brian Scott for being on the show.

    If you have a question or comment for a future episode, visit https://www.speakpipe.com/lbovm.

    Also, don’t forget to Subscribe for FREE: Apple Podcasts

    Disclaimer:
    This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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