In this episode of the Dirt, Graeme Barlow, a seasoned tech founder and entrepreneur, shares his unique journey from starting an online gaming currency business as a rebellious kid to spearheading a multi-million dollar software development agency in Ottawa, Canada.

With a candid recount of his entrepreneurial ventures, Barlow dives into the lessons learned from expanding and then narrowing his company's focus, the pivotal shift to a retainer-based business model, and the importance of investing in people and culture. His story is a testament to the power of adaptability, the value of focused execution, and the unforeseen paths to success.

Join Jim and Graeme as they unpack his unconventional path to tech company success …

3 Key Takeaways

• Focus is Critical for Growth: Maintain the focus on core competencies; expanding services can dilute your core competencies. Concentrating on your strengths leads to sustainable growth.

• Adaptability is Key: Embracing change and the willingness to pivot in response to market demands and internal assessments is crucial to survival.

• Culture and Leadership are Foundational: Develop a strong culture and invest in leadership training. This is critical for maintaining alignment and ensuring quality as a company scales.

Resources

https://www.linkedin.com/in/graemebarlow

https://www.graemebarlow.com/coaching

https://www.iversoft.ca/

About Our Guest

Graeme Barlow, a serial entrepreneur with over 24 years of experience, has co-founded five companies, including a notable digital currency firm and RocketOwl Inc., which were both successfully acquired. He's significantly contributed to the pet industry through ProPetSoftware, achieving an ARR of over $1M. Leading Iversoft since 2016, he's driven its growth from a small team to over 50 members and nearly $10M in annual revenue, specializing in mobile and emerging technologies, and delivering impactful software solutions globally.

About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

If you love what you are getting out of our show please subscribe.

For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.

Website: https://www.orchid.black

Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/

Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/

YouTube: https://www.youtube.com/@OrchidBlack

All contents of this show are rights of Orchid Black©️ and are not to be used unless...