• 021 – The importance of a solid brief with Matt Lasky

  • Feb 21 2024
  • Length: 47 mins
  • Podcast

021 – The importance of a solid brief with Matt Lasky By cover art

021 – The importance of a solid brief with Matt Lasky

Listen for free

View show details

  • Summary

  • This show sees our first ever guest to The WP SEO Show - Matt Lasky.

    Pete and Matt discuss the importance of a well-structured web design brief for both clients and agencies. Matt, drawing from his career experience and his book "How to Take a Web Design Brief," emphasizes how a solid brief underpins successful project outcomes, effective communication, and ultimately, client satisfaction.

    Main talking points include:
    • The transformative effect of clear communication and understanding client goals.
    • The role of a comprehensive brief in guiding project direction and fostering creative solutions.
    • Strategies for agencies to navigate client feedback and maintain a collaborative relationship.
    • The significance of aligning project objectives with user needs to improve conversion rates and achieve client objectives.

    This discussion highlights how a detailed, thoughtful brief is not just administrative paperwork but a foundational tool for project success and client-agency collaboration.

    Links
    • "How to take a Web Design Brief" on Amazon
    • Matt's LinkedIn Profile
    Show more Show less
Show more Show less

What listeners say about 021 – The importance of a solid brief with Matt Lasky

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available