If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

Author Rodrick Martin highlights the importance of money management and how to make your money work for you. This book will help people understand the value of a dollar and how to compound money and gain an advantage with legal tax write-offs, real estate, business, and much more.

Napoleon Hill, the author of Think and Grow Rich, has been immortalized for his contributions to the self-help genre. In this never-before-published work, Hill shares his principles of success and key habits that provide the basis for life-changing success. Success Habits explains the fundamental rules that lead to a prosperous life. Hill’s principles offer a new way of thinking about intention, self-discipline, and the way we lead our lives. Originally a series of radio talks delivered in Paris, Missouri, Success Habits is filled with anecdotes and stories....

If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits. Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce remarkable results for years to come.

A gripping journey of discovery, The Catalyst moves from the early experiments that first hinted at RNA's spectacular powers, to Cech's own paradigm-shifting finding that it can catalyze cellular reactions, to the cutting-edge biotechnologies poised to reshape our health.

Does reality fail to meet your expectations? Do you fall short of your goals over and over again? Do you feel overwhelmed, unsure what the best course of action to follow next? If so, Master Your Thinking is for you. Author and coach, Thibaut Meurisse, wants you to think smarter so that you can take better actions and reach your goals faster. In his latest book, you’ll learn a step-by-step method to think more effectively so that you can develop reliable strategies and finally achieve tangible results.

From author Jason Wolbers, a seasoned salesperson and successful business owner, this book is a treasure trove of practical success principles that resonate throughout. Embrace the boundless potential of your mind with the age-old wisdom echoed by Napoleon Hill: "Whatever the mind can conceive and believe, it can achieve." Wolbers takes you down a path that taps into unlocked potential, urging you to explore the true capabilities of your mind.

Covid-19 has changed our habits whether we like to admit it or not. We've become more distracted than ever, which is impacting every aspect of our lives. In this updated and expanded version of The Road to Better Habits, you’ll learn how to transform your habits in a simple way. Ultimately, where you are in your life is a result of your habits. The American historian and philosopher, Will Durant, said it best: "We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

Morrie Schwartz, the beloved subject of the classic, multimillion-copy number one bestseller Tuesdays with Morrie, explores these questions and many more in this profound, poetic, and poignant masterpiece of living and aging joyfully and creatively. Later life can be filled with many challenges, but it can also be one of the most beautiful and rewarding passages in anyone’s lifetime. Morrie draws on his experiences as a social psychologist, teacher, father, friend, and sage to offer us a road map to navigate our futures.

Harville Hendrix has illuminated the paths to healthy, loving relationships in his New York Times best sellers Getting the Love You Want and Keeping the Love You Find. Now, he and his coauthor and wife, Helen Hunt, bring us to a new understanding of the most profound love of all -- by helping parents nurture their own development as they encourage emotional wholeness in their children.

Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work hard? If you think the answers to these questions are a matter of common sense, think again.

The Science of Likability takes over 60 seminal scientific and psychological studies and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Every piece of advice in this book to increase your social standing and likability factor is 100 percent backed by in-depth, peer-reviewed research. Learn how subconsciously make yourself likable, trustworthy, and intelligent. You can get a new haircut and wardrobe, and you can even learn funny jokes. But likability is something more.