Yours In Wellness, Krystal Heeling: Letters from the Wellness Industry

De: Dr. Erin Stair

Narrado por: Ellen Cohn

Krystal Heeling is the CEO of Verdant Corpora, a boutique wellness brand, and when she writes an email to her brand ambassadors, she doesn’t pull her punches. “If I catch any of you appealing to the broke and not the woke, you will no longer represent our brand,” she writes in one of her trademark missives. Holding tight to the reins of the power Krystal wields in the world of supplements, detoxes, and New Age therapies, she crisply and methodically instructs her Wellness Ambassadors on the dos and (many) don’ts of the luxurious wellness industry.

In a series of letters and bizarre drawings meant as her version of color therapy, Krystal responds to her team’s legitimate concerns, such as questionable supplement ingredients and lack of scientific evidence for their product claims, while always pointing out why Verdant Corpora is far more ethical than Big Pharma, an industry of profit hounds and data manipulators. Heeling’s underlings fall like flies as they unwittingly commit one solecism after another, falling short of the Paltrowian ideals to which Heeling so ardently aspires; principles that she herself cannot consistently achieve.

Yours in Wellness is a short, incisive, humorous take on the wellness industry that you will be sure to enjoy while sipping an $11 acai-wheatgrass kombucha. As we say in the land of coffee enemas, “Bottoms up!”

©2020 Erin Stair (P)2020 Erin Stair