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Writing for Busy Readers
- Communicate More Effectively in the Real World
- Narrated by: Todd Rogers
- Length: 4 hrs and 56 mins
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Publisher's summary
Writing well is for school. Writing effectively is for life.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
- Less is more
- Make reading easy
- Design for easy navigation
- Use enough formatting, but no more
- Tell readers why they should care
- Make responding easy
Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.
When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.
* This audiobook edition includes a downloadable PDF with examples and tips from the book.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Critic reviews
**A Next Big Idea Club must-read title for September 2023**
“Genius! A succinct, sage guide to writing effectively—and the only one I know of that is grounded in evidence of what really works.”—Angela Duckworth, University of Pennsylvania, Founder and CEO of Character Lab, author of Grit
“It’s Strunk & White for the internet age.”—Publishers Weekly
“This book won’t just make you a better writer—it will turn you into a more effective communicator. WRITING FOR BUSY READERS is a surprisingly captivating guide to conjuring words that captivate people. Move over, AI: this is the ultimate guide to sharpen every meaningful message you craft.”—Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast Re:Thinking
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Do you have a dream sitting on a shelf that you're ready to bring to life? Or maybe you've begun your journey of change but feel stuck, stalled, and uncertain about what to do next. The time has come for you to create your own path—not follow the one presented to you—and you could use a powerful dose of guidance to get you there. This is exactly where you need to be. In Pivot and Pursue It, reinvention expert Coach Pamela Mitchell delivers 90 minutes of concrete advice on how to envision your next destination and then get there.
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Excellent
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English Grammar Boot Camp
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Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
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Spectacular
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No Calculator? No Problem! Mastering Mental Math , award-winning professor of mathematics and celebrated “mathemagician” Arthur T. Benjamin delivers 10 fun-filled lessons on how to do math in your head with confidence, accuracy, and speed - sometimes faster than a calculator. By the end of Professor Benjamin’s lessons, you’ll be able to add, subtract, multiply, and divide numbers faster than ever before. And with your newfound skills, you’ll soon find yourself amazing other people and, perhaps more important, yourself.
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Excellent but need PDF
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There's No Such Thing as Bad Weather
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Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
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Great concept, interesting writing.
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A Parent's Guide to High-Functioning Autism Spectrum Disorder, Second Edition
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Many tens of thousands of parents have found the facts they need about high-functioning autism spectrum disorder (ASD), including Asperger's syndrome, in this indispensable guide. Leading experts show how you can work with your child's unique impairments - and harness his or her capabilities.
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Appropriate
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Learn Intermediate Spanish Bundle: The Ultimate Learning Intermediate Spanish Bundle
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This learn intermediate Spanish bundle program will teach you how to speak authentic Latin American conversational Spanish. Using only native Spanish speakers, this program will ensure that you develop an authentic Latin American Spanish accent. This bundle covers lessons 31 to 60. This learn Spanish intermediate bundle also puts a major emphasis on improving pronunciation.
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Only one drawback in my opinion
- By Elizabeth Meyers on 10-29-18
By: Patrick Jackson
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What listeners say about Writing for Busy Readers
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Lucy A. Pithecus
- 10-05-23
Excellent practical tips & an enjoyable listen
This book 1) establishes that the writer is responsible for writing clearly and concisely so our message gets through and 2) gives us the necessary tools to achieve effective writing.
It explains the reasons and techniques for the six principles (listed in the Publisher's Summary), which are practical, well-organized, and ready to be used.
The book is excellent for a casual listen when commuting or chilling, and its recommended tools are readily applicable. If you are familiar with neurological studies on attention span, feel free to skip chapter one on the necessity for effective writing.
If you like this book and want more like that, "The Elements of Style" by William Strunk Jr. & E. B. White is a must for all writers (though probably better in a paper book than an audiobook); for research writing, check out "They Say / I Say, The Moves That Matter in Academic Writing" by Gerald Graff & Cathy Birkenstein; for inspiration to write, check out "The View from The Cheap Seats" by Neil Gaiman (also ready by the author, highly recommended).
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- Caleb White
- 03-23-24
Must-read for writers and communicators
Writing for Busy Readers transformed the way I view writing and gave me practical strategies to implement right away. I now use the six principles in my job in education and for my author newsletters. I highly recommend this book for educators and writers. It will give you a new lense for your work. I've already purchased two additional copies for colleagues. Well done, Rogers and Lasky-Fink, and thanks for this incredible resource.
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- James Standish
- 03-05-24
Well organized & appropriately, concise
A well written and concise set of rules for communicating in today’s busy environment. Appropriate for everyone. 15 word minimum 15 word minimum 15 word minimum 
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- SD
- 11-08-23
A “Must Listen” + game changer
Rogers and Laskey-Finke give practical and research-backed strategies to communicate more effectively in writing. Rogers is the audiobook narrator and he is easy to listen to. Feels like chatting with a longtime friend. Applying these principles has already improved my performance at work, and colleagues have noticed/commented on the change.
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- Ted Kennedy
- 11-29-23
Required reading for writing for readers
This is a book our company has been wishing into existence for the last several years. So glad we didn’t have to write it ourselves!
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- Anonymous User
- 12-17-23
Takes a subjective topic and provides statistics alongside advice.
I think the ways they handled the topics and issues in this book are second to none.
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- Alison Brooks
- 03-12-24
Cuts right to the heart of effective writing
This book is absolutely brilliant in its ability to distill simple lessons from complex human tasks
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