Word of Mouth Marketing: How Smart Companies Get People Talking

De: Andy Sernovitz

Narrado por: Dave Mallow

THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER

Master word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:

• 3 Reasons People Talk About You
• 4 Rules of Word of Mouth Marketing
• 5 Ts of Word of Mouth Marketing
• 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

©2006, 2012 Andy Sernovitz (P)2012 Andy Sernovitz

Nothing you don't already know

Who do you think would benefit most from listening to Word of Mouth Marketing: How Smart Companies Get People Talking?

Worth the listen if you are in marketing - it's always good to let tips and tactics seep deeper into your subconscious, but the book is neither riveting nor profound by any means.

Enjoyed this book to the Max

While reading this book, I thought of all technology platforms for which I have been mainly working, and then I began realizing this book has single handily increased my understanding of word-of-mouth. I feel confident that the principles I have learned in this book will work on all platforms. This is one narrated book I'm glad I have bought. I have been influenced to buy the book as well. I especially enjoyed it because the narrator was upbeat and delivered as well. Don't let the aged look of the cover fool you. The information is yet relevant. I just moved into a new community in a new state and would like to meet people here and start something wonderful. Thank you for the new tools to add to my arsenal.

Gina J.

Absolutely trivial

Full of trivialities, nothing substantial, eye opening or relevant. Outdated taking into account the current scenario in Social Media.