• Word of Mouth Marketing: How Smart Companies Get People Talking

  • By: Andy Sernovitz
  • Narrated by: Dave Mallow
  • Length: 5 hrs and 36 mins
  • 3.7 out of 5 stars (54 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
Word of Mouth Marketing: How Smart Companies Get People Talking  By  cover art

Word of Mouth Marketing: How Smart Companies Get People Talking

By: Andy Sernovitz
Narrated by: Dave Mallow
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $11.99

Buy for $11.99

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER

Master word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:

  • 3 Reasons People Talk About You
  • 4 Rules of Word of Mouth Marketing
  • 5 Ts of Word of Mouth Marketing
  • 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

©2006, 2012 Andy Sernovitz (P)2012 Andy Sernovitz

What listeners say about Word of Mouth Marketing: How Smart Companies Get People Talking

Average customer ratings
Overall
  • 3.5 out of 5 stars
  • 5 Stars
    18
  • 4 Stars
    17
  • 3 Stars
    9
  • 2 Stars
    5
  • 1 Stars
    5
Performance
  • 4 out of 5 stars
  • 5 Stars
    20
  • 4 Stars
    12
  • 3 Stars
    11
  • 2 Stars
    3
  • 1 Stars
    2
Story
  • 3.5 out of 5 stars
  • 5 Stars
    17
  • 4 Stars
    14
  • 3 Stars
    8
  • 2 Stars
    5
  • 1 Stars
    4

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Nothing you don't already know

Who do you think would benefit most from listening to Word of Mouth Marketing: How Smart Companies Get People Talking?

Worth the listen if you are in marketing - it's always good to let tips and tactics seep deeper into your subconscious, but the book is neither riveting nor profound by any means.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

5 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Enjoyed this book to the Max

While reading this book, I thought of all technology platforms for which I have been mainly working, and then I began realizing this book has single handily increased my understanding of word-of-mouth. I feel confident that the principles I have learned in this book will work on all platforms. This is one narrated book I'm glad I have bought. I have been influenced to buy the book as well. I especially enjoyed it because the narrator was upbeat and delivered as well. Don't let the aged look of the cover fool you. The information is yet relevant. I just moved into a new community in a new state and would like to meet people here and start something wonderful. Thank you for the new tools to add to my arsenal.

Gina J.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    1 out of 5 stars

Absolutely trivial

Full of trivialities, nothing substantial, eye opening or relevant. Outdated taking into account the current scenario in Social Media.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!