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Publisher's Summary

Win more new business today

New business is the lifeblood of every company - and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the talk, and closing more deals in no time!

Inside....

  • Know your subject
  • Be an active listener
  • Make a great first impression
  • Present solutions
  • Stay on-brand and on-message
  • Prospect effectively
  • Overcome objections
  • Structure the deal

©2017 John Wiley and Sons (P)2017 Audible, Inc.

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