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Publisher's Summary

You can be more persuasive by speaking in messages!  

This audiobook has 69 chapters. 

  • To control anxiety, check out CHAPTERS 39-44. 
  • Want a quick method to prepare? Go straight to CHAPTER 49. 
  • How to start a speech? CHAPTER 59. 
  • How to end a speech? CHAPTER 60. 
  • Techniques to engage your listeners from start to finish? CHAPTERS 61-65. 

For examples of great messaging, CHAPTERS 4 through 29 include case studies of Steve Jobs, Gandhi, Richard Branson, Bill Clinton, Jack Welch, Nelson Mandela, and others. 

Key chapters:

  • Ch 03 - The Power of Messaging 
  • Ch 11 - Messaging Makes Great Leaders
  • Ch 12 - Gandhi 
  • Ch 13 - Nelson Mandela 
  • Ch 14 - Steve Jobs 
  • Ch 17 - Anita Roddick 
  • Ch 22 - Messaging Builds Your personal brand
  • Ch 23 - Jules Lund 
  • Ch 24 - Janine Allis 
  • Ch 26 - Richard Branson 
  • Ch 27 - Hot Tub Ski Lodge Message 
  • Ch 29 - The Pope Francis Effect 
  • Ch 30 - Bad Messaging - The Cake That Cost a Federal Election 
  • Ch 31 - IBM Didn't Think 
  • Ch 33 - Format Wars: BluRay vs HD DVD 
  • Ch 35 - Public Speaking Myths 
  • Ch 37 - The Vivid Method 
  • Ch 38 - Part one - The Clarity First Principles
  • Ch 39 - Principle 1 - All Anxiety is Caused by Uncertainty 
  • Ch 40 - Principle 2 - Message Transfer is Your Measure of Success 
  • Ch 41 - Principle 3 - We All Have The Closeness Problem 
  • Ch 42 - Principle 4 - Your Natural Style is the Right Style 
  • Ch 43 - Principle 5 - You Can Control Anxiety By Understanding It 
  • Ch 44 - Part two - Create a Speech Outline 
  • Ch 47 - The Speech Outline as Checklist 
  • Ch 49 - Crafting Your Message Step By Step 
  • Ch 50 - The Magic of Chunking 
  • Ch 51 - Structuring Your Ideas Step By Step 
  • Ch 52 - Start With Message Statement and Title 
  • Ch 56 - Structure Helps You Deliver a Speech More Powerfully 
  • Ch 57 - How to Rehearse in Half The Time 
  • Ch 58 - PART THREE - Give Great Explanations 
  • Ch 59 - How to Start a Speech 
  • Ch 60 - How to End a Speech 
  • Ch 62 - PROVOKE the Mind of Your Listener 
  • Ch 63 - Connect With Your Listener 
  • Ch 64 - Activate Your Listener's Mind 
  • Ch 65 - Visual Explanations - Slides and Visual Support 
  • Ch 67 - Bring Your Ideas To Life
©2015 Cam Barber (P)2018 Cam Barber

What listeners say about What's Your Message?

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It was difficult for me to understand

I was really hoping to get a lot out of this audio book as a professional speaker and teacher.

It was very hard for me to understand the logic of structuring the book in this way. I think it started with the WHY, and the importance of making a speech/delivering messages. There were about 10 or so examples, some famous people and some not so, with very detailed explanations. I think this was the first half of the book.

I was interested and looking to learn the “HOW” aspect. And during the second part of the book there were some technical aspects to it. I think it’s very good. Part on structure was a bit difficult to understand because it used a diagram.

I’m not through with the book yet but it’s a very difficult listen, I need to be patient and go through the book in double sp

3 people found this helpful