What Works

Narrated by: Nathan McMillan
Length: 3 hrs and 12 mins
Categories: Business, Career Skills
5 out of 5 stars (2 ratings)

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Publisher's Summary

Two weeks into a recession, business partners Robert Cornish and Wil Seabrook started their company with two people, two laptops, a handshake, and an idea. They ignored the conventional wisdom that was burying their industry and forged their own path. Their mantra? "Do what works." Only three years later, the company, Richter10.2 Media Group, attained million-dollar revenues and over 300 percent growth in one year. Today, it is one of the fastest growing small businesses in America, with more than 50 employees, and debt-free, having never borrowed a penny. What Works is the blueprint to Richter's success.

Now more than ever, the old models of how to start, promote, and run a successful business are no longer viable. What Works delivers real, applicable knowledge that will help you to grow your business and create the outcomes that you're striving for. What Works offers critical advice such as:

  • Know your public: Focus all sales and marketing efforts only on companies and people that fit the audience you defined in the profile, which will dramatically drive growth as you direct your efforts to the people most likely to do business with you.
  • Measure by week and manage by week: Avoid catastrophes that would be hard to correct if you only measure quarterly.
  • Say no and walk away: Focus on distilling the deals that don't fully align with your goals, purposes, and policies.
  • And much more!

What Works offers the opportunity to learn how a couple of successful entrepreneurs did it themselves. Gain an edge by getting inside information that you can put into action today. No fluff, no filler. Only what works.

©2012 Robert Cornish (P)2019 Robert Cornish

Critic Reviews

"What Works is essential reading for any businesspeople who want to improve their organizations and their own abilities. This is not a tome of pie-in-the-sky, fluffy how-to advice but is an easy read, crammed with great advice - from improving sales ability to learning how to manage people. Not to be missed." (Shaun Rein, founder of China Market Research Group and author of The End of Cheap China)

"Robert Cornish has gone beyond the usual fluff and trendy ideas and concepts and taken what actually works in the world, which is what's most important after all. The book is easy to understand with lots of real life examples, and the ideas are very practical and useable. If you want what you are doing to 'work' or to turn your ideas into effective action: read this book." (Robert J. Kriegel, PhD, New York Times and BusinessWeek best-selling author; commentator, NPR's Marketplace; pioneer in sports psychology; Olympic and professional athlete coach)

"While many business books and theories comb through what it takes to succeed, What Works has taken hard-won knowledge from the trenches - knowledge that has been tested and applied - resulting in practical information that can be used now. Being a successful entrepreneur myself, I know what it takes to succeed, and this book dives into what works in the real world." (Jon Ferrara, CEO of Nimble.com and founder of GoldMine) 

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Here's my biased review....

Yes -- I wrote this book. But... I actually wrote it for myself so I could remind myself about valuable lessons that I didn't want to forget. I recently had an audiobook version made and listened to it. I was surprised. I'd forgotten a lot of powerful lessons in this book. This is a short listen (3 hours and a bit) -- and it's well worth the listen. You'll thank me later :)