
What Clients Love
A Field Guide to Growing Your Business
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
3 meses gratis
Compra ahora por $17.09
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Harry Beckwith
-
De:
-
Harry Beckwith
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:
- Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd.
- Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home.
- Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street.
- Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school.
Listeners also enjoyed...




















Reseñas de la Crítica
"A breezy collection of...friendly lecturettes." (Publishers Weekly)
"Loaded with great ideas. Buy a dozen copies and give them to your friends and clients. They'll love you for it." (Al Ries, co-author of The 22 Immutable Laws of Marketing and Positioning)
Pretty good
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
relevant and concise. Actually, I was quick to judge this the first time, but I can assure you, the voice may not be great, but the information is exceptionally useful. Give it a try.
It'll grow on you
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
That said, you just can't imagine unless you hear it just how annoying the narrator's voice is. And it's the author reading it! I almost deleted it from my Palm twice because the guy was that annoying. He sounds like he's tired and whining ALL THE TIME.
Get it if you have to find something to fill your monthly quota and can't think of anything else on topic.
Good book, but man, the VOICE!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Well done Harry
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Excellent
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Great book. very insightful
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Simply awfull
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Clients apparently love none of the things you have previouslt been told they love.
Plenty of what not to do and think.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Few good ideas but bit boring
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.