Google Ads (AdWords) Workbook: 2023

Advertising on Google Ads, YouTube, & the Display Network

De: Jason McDonald

Narrado por: Michael Goodrick

2023 UPDATED EDITION. Learn Google Ads (AdWords) in Plain English - Step by Step!

• Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising.
• Updated - Fully updated for 2023.Google Ads in all its Glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube
• Learn to Advertise Your Business on Google without losing money
• Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively
• Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success.
• Access Free Tools - access the companion Marketing Almanac with free tools for Google AdWords! Explore online ads in this up-to-date 2022 edition of a classic on online advertising.

©2023 Jason McDonald (P)2023 Jason McDonald

Very detailed step by step

This is fantastic. It goes into a deep dive beyond the basics of google ads. This book is in a step by step format taking you from beginning to end. This is not just how to make an ad, it goes deep into how to be successful in your campaigns, including how to turn off some of the google automation that is making your campaigns more profitable for google but less profitable for you. He includes free resources and tools that are the tricks of the trade. This workbook was a million times better than my entire collage course was. If you are in marketing, even if you do not personally do PPC, this book fills you in on the pitfalls you may be seeing in your analytics.

A Highly Recommended Resource

A highly recommended resource, this workbook by Jason McDonald offers practical and usable information about Google Ads. User-friendly and suitable for all levels, it provides up-to-date content for 2023, making it an invaluable guide to excel in online advertising.

This Book really helped my Restaurant Marketing

I genuinely enjoyed this book! My small sit-down restaurant was facing tough competition, and I finally decided to try Google Ads after reading through the tips and techniques shared in this workbook. I saw a noticeable increase in business soon after putting these ideas into practice.

The guidance was clear and straightforward, which made it easy to start setting up my ads immediately. Even though I know they aren’t perfect, there’s so much helpful information that I’m going back through the book to refine and fix a few things I did wrong the first time around. I appreciate the practical approach—thanks for such a useful resource!

Must read for every digital marketer

This was jam packed with amazing information. It was epiphany after epiphany for me. 100% worth the buy. I'm super excited to use what I learned in this book. Shout out to the narrator who made it entertaining! Looking forward to seeing a 2022 workbook but in the mean time I had to buy the SEO book 👍

A must read for online marketers

When starting this book I was not a Google Ads newbie, but looking for ways to improve results.

I picked up a lot more here than just Google Ads advice as this book taught me some important lessons that helped identify gaps in our online marketing strategy. It clearly highlighted how to link online marketing strategy to ad campaigns structurally, and the role of Google Ads in the strategy. This was one of the most important takeaways for me.

I really appreciated the analysis and independent look at influence of Google itself in Google Ads, the role of AI in their automated tools, account advisers and how to intelligently sort through bias that comes built into the system.

You will find plenty of very valuable tactical advice on managing account, ad groups, ads, keywords, bidding strategies, ad networks, tools that clearly comes from experience using the system. Most especially, the account of what worked and didn't work for the author and why.

Last, but not least - the narration is excellent!

Content is good

Content is good with very good details, However lot of repitition of content is observed. Suggest author to make short and clear. Entire book should be not more than 4 to 5 hours.

the book will change your life

this book is gold, listened to it three times and implemented it immediately. this will be a constant resource for me moving forward.

Great book!

This book has a huge value and definitely worth reading (you will be able to download a PDF file along with the audio version).

Super Surprised Great Information!

I was initially frustrated at the very cryptic way the author shares the books complimentary information. After finally jumping through far too many hoops to get the information ; then figuring out an efficient way log Dr. McDonald’s library system of off site data (collections function in Microsoft edge) has a

Excellent for beginners, almost no value otherwise

If you are brand new to Google ads, or if you have only played around with Google ads and have no serious experience - this book is for you

If you have been regularly using Google ads for more than a year or two and consumed other media about Google ads - this book will add nothing new

I've been using Google ads for for a few years and the only points I wrote down from the book were

1) his target triggers for impression share
2) some tips of YouTube ads
3) a tool to use for local keywords for SEO :p

Only read if you're a beginner in adwords. Otherwise you won't get much added value from your time

That aside, the book is good for beginners :)