• Traction

  • Get a Grip on Your Business
  • By: Gino Wickman
  • Narrated by: Kevin Pierce
  • Length: 6 hrs and 56 mins
  • 4.7 out of 5 stars (7,152 ratings)
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Traction  By  cover art

Traction

By: Gino Wickman
Narrated by: Kevin Pierce
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Publisher's summary

Do you have a grip on your business, or does your business have a grip on you?

All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.

The Entrepreneurial Operating System is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do.

InTraction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses - and you can too.

©2011 Gino Wickman (P)2012 Audible, Inc.

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What listeners say about Traction

Average customer ratings
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  • Overall
    3 out of 5 stars
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    4 out of 5 stars
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    3 out of 5 stars

this is for 50+ employee companies, not small ones

I thought this was about how to build a company, it's not. its about how to take a medium sized company and improve/automate it. the content is good, but not what I needed for my small business.

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49 people found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Best business & culture building book I've ever read.

I've read almost all of the top books written about building teams, scaling out organizations, building culture, etc. (Rockefeller habits, start with why, good to great, etc. ) and this book tops em all by far.

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29 people found this helpful

  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Not innovative, but a specific process.

There's not really much here that you haven't heard many times before in other business books. The anecdotes and jokes in particular tend to be very tired, and often references other books that the concepts came from. But there is one key way in which it stands out: it presents a list of steps to follow. You certainly could take the book and work through the processes one at a time in your business. (I feel this book is geared to small businesses with 5-200 employees.) That makes it much more practical than many other books. So hey, worth a shot, right?

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19 people found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Love the concept

I love all the concept. Can’t wait to implement the structure level 10 meeting in our dental office. We have meeting but it is a hit and miss because of crazy schedule. This align with my consultant accountability preaching.
Creates less drama in the organization.

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10 people found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

awesome system for running a business

Loved this book! Very actionable system for establishing new ways and working and getting everyone on the same page with the company direction.

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10 people found this helpful

  • Overall
    3 out of 5 stars
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    5 out of 5 stars
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    3 out of 5 stars

A few Good points, stretched over six hours

In my case, this book was not at all life-changing. All the points in there are valid, the main idea is that in order to have a successful organization, there needs to be systems in place, people to follow them, and have the right people in the right mindset. This is all very obvious.

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8 people found this helpful

  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Great business advice

What made the experience of listening to Traction the most enjoyable?

I listened to this while the startup I was working for was going through some hard times. The more I listened to it, the more I realized we were on the wrong path. When attorneys spoke to employees about their ideas on how to fix the company, I felt like I was prepared to make a good case for some change.

What did you like best about this story?

I got what I wanted out of this book and don't feel a need to read more - however if I find myself working for another startup company, it might be time to read it again.

Which character – as performed by Kevin Pierce – was your favorite?

Lots of examples and anecdotes. Without it, this would have been a very boring book, but the plentiful real-life examples made it easy to listen to.

Was there a moment in the book that particularly moved you?

Nothing

Any additional comments?

It makes a good point that company mantras might feel cheesy, but they are needed. If you're going through a list of ideals you want your employees to follow, you will soon realize what you want in a person that you hire - and you will realize the employees you have that don't follow your standards.

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6 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars

Practical Advice

Practical advice that can have immediate benefits for your business, even with partial implementation. The last chapter gives Wickman's recommendation of the sequence in which to implement the described tools, which is different from the order they are presented in proceeding chapters. You may want to listen to the last chapter early so you have this order in mind.

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5 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
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    5 out of 5 stars

Actionable insights based on real life experience.

I'd recommend this book if you want to transform your company or are starting a new company. It offers a total solution for operational excellence that impacts every aspect of running a business. Some of the content may seem familiar if you tend to read a lot of business books. (In fact many of the main points are quoting other authors.) But there are several great insights in this book that are not available elsewhere, and they are quite helpful for any business owner or executive leader. This book does a good job of taking the key principles of business success and making them actionable. For example, before reading this book I would think, feel, and say that "I hated meetings". This book changed the way I look at meetings, but it didn't stop there. It then gave me a system on exactly how to conduct great meetings. Now, I can say that "I used to hate poorly planned meetings", but now I cannot emphasize strongly enough the importance of regular meetings, because they are efficient and effective, and necessary for team communication.
After you read this book you WILL have a SYSTEM that you can use to run your business. As it turns out, SYSTEMS are what business is all about.

I gave it 4/5 stars for "performance" because of a few minor enunciation errors made by the narrator which were quite distracting. Articulation matters! Overall - excellent book and definitely worth a listen!

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5 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars

MUST READ book for any organization!

Where does Traction rank among all the audiobooks you’ve listened to so far?

When it comes to systemizing your business and implementing accountability programs, this is THE book to read up on.

What other book might you compare Traction to and why?

The E-Myth, Built To Sell, and Work The System.. All books are aimed to structure any company to become more effective and impactful

Was there a moment in the book that particularly moved you?

Mostly when it was covering the accountability systems to keep everyone on track and held accountable

Any additional comments?

Seriously, regardless if your company/organization is small or big, this will help you take control of everything and have a clearer path to success

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5 people found this helpful