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The Undefeated Marketing System
- How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents
- Narrated by: Jay Aaseng
- Length: 6 hrs and 53 mins
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Publisher's Summary
You hate politicians. Who doesn’t in today’s world? But you have more in common with politicians than you may think: You both need a proven, foolproof marketing system to succeed in today’s tumultuous marketplace.
The stakes have always been high, but with so much economic disruption in the world, they’re even higher now - and you can feel it. What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and start-up companies use to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits? Now you can.
In The Undefeated Marketing System, best-selling author Phillip Stutts shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business. With more than 25 years of campaign and research experience, Phillip will reveal, for the first time ever, his system that elects presidents and builds billion-dollar companies. If you’re a small business owner, entrepreneur, executive, or marketing professional determined to beat the competition in any economic environment, this is your next must-listen book.
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What listeners say about The Undefeated Marketing System
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- The Mixmaster
- 05-03-21
Great 5 step concept applicable to live as well
Saw Phillip Stutts on Adam Carolla's YouTube / Podcast. My initial reaction was great another full of $hit digital marketer (I've had the unfortunate task of firing at least eight from his industry). However, I figured if he went too off the rails that it would be entertaining to hear the host call him out.
Glad I stuck with it, as I was really impressed with Phillip's ability to simplify things down to five common sense steps. Overall he was a pretty interesting guest and earned enough credibility for me to invest the time and audible credit into his book. Glad I did that as well as my company is strongly considering hiring his firm to handle our marketing needs.
P.S. he does share enough information to handle ALL of your marketing yourself, so if you have more time / energy than capital this book is an excellent resource
2 people found this helpful
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- Holbie
- 07-27-21
What System?
This book is all personal stories and seems to be a super long-form copy of promoting the author's own business. There is no true system of marketing presented. A few cliches that any beginner marketer can relate to are included but there is no critical analysis of them. There is no discussion of how to conduct research other than pay for it, and the title down right lies. Officials are selected by people and while I'm sure political marketing may help a little I'm not convinced it is measurable the same as traditional retail marketing.
To your message in your incessant emails... you book got 'canceled' because you said it gets presidents elected. This is unsubstantiated and unproveable. Follow your own system and maybe the book will have more credibility.
1 person found this helpful
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- Anonymous User
- 06-19-21
How to Market
You will miss the point if you read this as a political book.
It’s a book about how to market to your customers by knowing how they think.
Using data is infinitely more accurate than guessing.
Guessing is the most popular tool these days.
The book is a 5 step method to yield way better results.
Every marketer should read it or be beaten by a competitor employing these tactics
1 person found this helpful
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- Jesse Childs
- 01-17-23
Great Listen On How To Find Your Customer
This audio book is a great listen for those who have both an interest in politics and business. You don’t have to lean right or left to get the most out of this book.
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- Dan Belair
- 12-05-22
Great advice
Great advice. The 5 steps are great.
Only thing I wish I had access to the data or knew where get more of it.
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- R. P.
- 06-17-21
Marketing to Win
It always helps when someone at the top lays out a clear road map for success. Like most huber successful people, the author has a great understanding of deeper strategies and is fluid with his tactics, matching the medium to the market.
It's great to see that marketing fundamentals like testing and retargeting are respected at the higher levels but there's also room for greatness in his system. I think the author does a great job of illustrating that data collection and analysis are a real separator in the game, and if you can find what is important to your market you can have a monster campaign.
Well done.
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- Enfenn
- 06-09-21
Superb and straight to the point
I've enjoyed both of Philips books because, just like what he's teaching, he removes the bull, although that will challenge many!
These are concepts most know already but very few use, packaged in a very tangible and easy format.
The key to all this is... do it.
thankfully I read this book right at the time of an overhaul of our business and I pressed pause to implement some strategies which are having an enormous impact.
read it. do it.
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- Dinos S.
- 06-08-21
A phenomenal book that is a must for entrepreneurs
Whether you're new to marketing or have been in the game for years, you'll gain critical insights into what to look for and how to approach your customer data. Many marketers and agencies are nothing more than charlatans who tell you what you'd like to hear when it comes to marketing and promise the world. I truly enjoyed Phillip's refreshing approach to a carefully calculated marketing system. He points out how the big guys use critical data points to drive a lot of their decisions and how, unless you're focused on WHO your customers really are, you're playing a rigged game. The book is well laid out and clearly written in a way that makes listening to it a breeze. I would highly recommend this book if you're someone who wants to go deeper into the world of how to market effectively so you can create a real connection with your customers.
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- Peter Carvajal
- 05-16-21
Humble brag
Only stories about how great his company was.
Other than "if you see Coka Cola change message then you should also"
No do it yourself tips or suggestions in here.
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- Antonio
- 05-06-21
Good
This is a great book if you are just starting to market and need some inspiration on how a marketer should think. Or if you are a business owner and not really wanting to do your own marketing.
Not enough practical info for you to start doing on your own right away.. I heard a bunch of great stories with awesome achievements and the high level concepts, but lacks clear direction on the best way to implement the steps.
Maybe thats because he is selling his company's services.. Great concepts. I desired more detail.
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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UnCloned Marketing
- How to Challenge the Norms with Profitable Marketing Campaigns
- By: Audria Richmond
- Narrated by: Anna Doyle
- Length: 3 hrs and 30 mins
- Unabridged
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Your company can create the most innovative, jaw-dropping product or service ever seen. But if your offer is buried beneath the mass of marketing messages bombarding consumers every minute of every day, it will never make the money it should. So, what’s a business owner to do? When it comes to marketing, there is one solution. Figure out what’s never been done, put a strategy to it, and do it.
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Marketing Strategies at its best!
- By Aremanda Hudson on 09-29-20
By: Audria Richmond
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Launch (Updated & Expanded Edition)
- How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
- By: Jeff Walker
- Narrated by: Jeff Walker
- Length: 9 hrs and 12 mins
- Unabridged
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From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the number one New York Times best seller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.
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Stop selling yourself Jeff Walker! Holy cow!
- By Brent D Brookbush on 08-25-21
By: Jeff Walker
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#AskGaryVee
- One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Jack Welch, Dave Ramsey
- Length: 11 hrs and 37 mins
- Unabridged
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Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.
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Did any of the 1 stars actually listen to the book?!?
- By Eric on 07-15-16
By: Gary Vaynerchuk
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Get Different
- Marketing That Can't Be Ignored!
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 6 hrs and 57 mins
- Unabridged
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Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.
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Not enough for a Michalowicz book
- By Dan on 09-23-21
By: Mike Michalowicz
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The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market
- By: Michael Mogill
- Narrated by: Nick Chaiman
- Length: 5 hrs and 54 mins
- Unabridged
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In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.
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Near total waste of time.
- By Paul on 06-07-19
By: Michael Mogill
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Unabridged
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Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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Actionable steps to follow for success
- By James Hicks on 01-22-23
By: Daniel Priestley
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Attention! This Book Will Make You Money
- How to Use Attention-Getting Online Marketing to Increase Your Revenue
- By: Jim F. Kukral
- Narrated by: Walter Dixon
- Length: 7 hrs and 52 mins
- Unabridged
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What’s the one common factor among entrepreneurs who create and grow successful online businesses today? Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? Attention! This Book Will Make You Money is the only guide you need - providing you with a complete online toolbox for bringing in the customer traffic you want....
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A Shot Of Pure Motivation For Internet Marketers
- By HybridGuy on 12-07-10
By: Jim F. Kukral
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No B.S. Sales Success in the New Economy
- By: Dan S. Kennedy
- Narrated by: Joe Pardavila
- Length: 7 hrs and 40 mins
- Unabridged
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In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
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terrible narration
- By Fred on 09-20-21
By: Dan S. Kennedy
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Hook Point
- How to Stand Out in a 3-Second World
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 8 hrs and 10 mins
- Unabridged
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points - a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- By Anonymous User on 11-17-20
By: Brendan Kane
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Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- By: David Avrin, Jeffrey Gitomer - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 14 mins
- Unabridged
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The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.
By: David Avrin, and others
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The Thank You Economy
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 5 hrs and 41 mins
- Unabridged
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The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
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Gary is fun, but the book is a bit shallow
- By Scott T. Hards on 02-28-12
By: Gary Vaynerchuk
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You Are the Brand
- The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business
- By: Mike Kim
- Narrated by: Mike Kim
- Length: 7 hrs and 10 mins
- Unabridged
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Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.