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The Ultimate Question 2.0 (Revised and Expanded Edition) audiobook cover art

  • The Ultimate Question 2.0 (Revised and Expanded Edition)

  • How Net Promoter Companies Thrive in a Customer-Driven World
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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.

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Measure What Matters audiobook cover art

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The author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

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The 4 Disciplines of Execution provides a simple, proven formula for achieving the goals that every individual or organization needs to reach. From Marriott to the U.S. Navy, Covey and his team have worked with more than 200,000 people in hundreds of organizations to improve performance, identifying and honing four secrets of perfect execution: Focus on the Wildly Important; Act on the Lead Measures; Keep a Compelling Scoreboard; and Create a Cadence of Accountability.

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  • The Conversion Code

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Scaling Up audiobook cover art

  • Scaling Up

  • How a Few Companies Make It...and Why the Rest Don't, Rockefeller Habits 2.0
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Publisher's Summary

In this revolutionary management audiobook, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all strategic decisions made by every company. He presents compelling case studies to show how customer satisfaction is more important than any business criterion besides profits. You'll learn how financial pressures have caused some executives to sacrifice true customer satisfaction in exchange for "bad profits". Such shortsightedness undermines long-term growth and success. Learn how to use "the ultimate question" to strengthen your business.
(P)2006 FranklinCovey

Critic Reviews

"Among management books, this one's a keeper." (The Washington Post
"Reichheld makes a strong rhetorical case for his ideas." (Publishers Weekly)

What members say

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Audible.com Reviews
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  • Overall
    5 out of 5 stars

An awakening message

This is an excellent book: it really reminds you that customers are ruling and many companies are forgeting this at their own expense.
The book provides and easy to apply methodology to realy focus your business to the customers, in fact, not in declarations. It gets upgraded from 4 to 5 stars for the practical methodology described by the author.
I recommend the book to anybody who wants to excel in business.

3 of 3 people found this review helpful

  • Overall
    3 out of 5 stars

Good idea, poorly narrated

I like the idea and the concept of this book - a little overexplained, but that's forgivable. The narration, and editing, of the audio however, are very poor - the repeat takes are so badly cut together, it makes the narrator sound like a non-native English speaker who isn't always sure where to put the emphasis in a sentence.

5 of 6 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Good profits

Simplistic in its approach but enduring if obtained. Business leaders should read this book to re-calibrate themselves on the golden rule and how it can be truly measured.

  • Overall
    5 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars

Great Book!

Performance wasn't the best, but the message was amazing! Well worth a listen... Especially if you are in a business... 😊

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Prudie
  • PARMA, MI, United States
  • 02-20-12

Ultimate Question

Would you listen to The Ultimate Question again? Why?

Loved hearing this book on my iPod. I am not much of a book reader and was given the assignment to read the book by my company. I was able to listen to it a couple of times and have the ideas in my head clearly to discuss them at the meeting.

Was this a book you wanted to listen to all in one sitting?

No, I listened to it over several days when I had time.

  • Overall
    4 out of 5 stars
  • Carla
  • Burnaby, British Columbia, Canada
  • 03-15-11

Very cool stuff!

My company does the Net Promoter Score so I was pick up this audiobook in order to learn more. It was really cool to learn more (than many people in my company, I think!) about the methodology behind NPS. The concept of good vs. bad profits REALLY resonates with me, so that was a great take away. I also love that it gives a simple, straight forward metric. I agree with the author that too many measures just creates confusion.

If you work for a company who uses Net Promoter Score, are considering Net Promoter Score or another customer loyalty/satisfaction metric, this is a must read.