-
The Revenue Zone
- The Ultimate Playbook for the Next Generation of B2B Sales, Marketing and Predictable Revenue Growth
- Narrated by: Mike Norgaard
- Length: 3 hrs and 10 mins
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The Revenue Zone
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Publisher's summary
Nowadays it is well-known that B2B buyers prefer to be in control of their own buying journeys, remain anonymous for as long as possible, and have a sales rep-free experience. Do B2B sales and marketing teams have a major problem on their hands, or does this shift represent a huge opportunity?
The Revenue Zone provides a step-by-step guide and playbook for marketing and sales executives who are looking to turn this shift in B2B buyer behavior into a major competitive advantage and turn prospects into their own high-performance sales team! In this groundbreaking book, you will discover:
- The shifts and trends behind B2B buying behaviors have created the perfect storm for disruption in the industry.
- How to successfully navigate this disruption where three rules must be adopted.
- An innovative alternative to out-of-date sales and marketing funnels.
- How to create a revenue zone that digitally guides high volumes of prospects to your business.
- How to successfully drive customer expansion using a unique Revenue Expansion Flywheel.
- How to build a modern and simple technology stack that is required to enable and support this shift in B2B buying behavior.
- How to take advantage of this opportunity ahead of your competition by quickly transforming your sales and marketing organizations.
Author Tom Burton is an expert in enabling sales and marketing organizations to achieve consistent sales and drive predictable revenue growth through the use of innovative strategies and techniques.
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5 out of 5 stars
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
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Overall4 out of 5 stars 216
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Performance4 out of 5 stars 171
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Story4 out of 5 stars 168
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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3 out of 5 stars
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 46
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Performance4.5 out of 5 stars 39
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Story4.5 out of 5 stars 39
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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1 out of 5 stars
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 212
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Performance4.5 out of 5 stars 186
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Story4.5 out of 5 stars 184
Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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5 out of 5 stars
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All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
What listeners say about The Revenue Zone
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- gillian hollander
- 10-06-22
A clear roadmap!
Highly recommend this book to anyone looking to review and reorganize their B2B marketing and sales efforts. I knew certain things needed to be done, but after reading the Revenue Zone I had a clear roadmap and actual exercises to use in order to do it. This book has really been such a huge help to our departments, we're actually on the same page now, have updated and created the media we need, and are now working on getting the steps in place. Do yourself a favor and get this book - it's not a long read, just simple step by step instructions and exercises that'll help you organize your marketing and sales efforts!
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