The Pricing Model Revolution

How Pricing Will Change the Way We Sell and Buy on and Offline

By: Danilo Zatta

Narrated by: Michael Kirby

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zattais delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.

Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favor of providing you with practical guidance you can apply immediately to start generating more revenue. You'll learn things like: how to make smart and innovative pricing a core component of your next product offering; how to distinguish between every new, future-oriented monetization approach; and which factors to consider when you're choosing on a new pricing model for your most popular products. A must-listen for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Danilo Zatta (P)2022 Ascent Audio

Super comprehensive overview of the current pricing state of the world

Danilo clearly has tons of pricing experience and covers this vast topic from many angles. Great advantage of the book is that the author explains complex pricing concept using simple language anyone will surely understand.

Good insights in different pricing models

If you are in charge of a product or service this. Oils has great ideas of how your business units can have or even develop a new and more profitable pricing strategy.