The Power of a Point of View
Everything Is the Way it Is Because Someone Changed the Way It Was
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The Power of a Point of View
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Narrado por:
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Christopher Lochhead
Acerca de esta escucha
Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong.
Conventional business advice and marketing strategies tell us the best way to “stand out” is to compare ourselves to the competition, and to explain to customers why our new "carbadingulator" is better, faster, smarter, and cheaper, and that’s why they should buy from us (not “them”).
In reality, this is a death sentence.
Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is.
In this audiobook, you will learn:
- How Picasso became one of the most well-known (and highly valued) painters in the world by creating a new category of art (Cubism), reflecting his unique POV of the world.
- Why your POV is the script or soundbites customers use in word-of-mouth marketing when talking about your business and brand.
- How your POV of the future as a start-up, small business, Fortune 500 company, or creator impacts the way you are valued as a result.
- Why it’s so important to “reject the premise” and evangelize a different future (not just a “better” future in the context of what already exists).
- And how you can create your own differentiated POV—for products, services, and even the purpose of your life.
Short, sweet, and to the point, this is an audiobook for how you can attract customers, clients, fans, and followers.
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- Narrado por: Christopher Lochhead
- Duración: 1 h y 22 m
- Versión completa
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General3.5 out of 5 stars 5
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Narración:4 out of 5 stars 5
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Historia3.5 out of 5 stars 5
Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.
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5 out of 5 stars
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Excellent
- De dragonfly9 en 07-06-24
De: Category Pirates, y otros
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No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 1 h y 5 m
- Versión completa
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General3 out of 5 stars 2
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Narración:3.5 out of 5 stars 2
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Historia3 out of 5 stars 2
In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.
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5 out of 5 stars
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Love the book!
- De Amazon Customer en 01-28-24
De: Category Pirates, y otros
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The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 1 h
- Versión completa
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).
De: Category Pirates, y otros
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Writer Business Models
- How Writers, Creators, And Thought Leaders Monetize
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Jason DeFillippo
- Duración: 1 h y 34 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Some writers don’t want to think about the money side. The question of how to monetize as a writer, creator, and thought leader is a bit loaded—because it requires you to address a deeper question, first.
De: Category Pirates, y otros
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The Magic Triangle
- Why Category Design Is the Single Point of Failure
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 42 m
- Versión completa
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General2 out of 5 stars 1
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Narración:2 out of 5 stars 1
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Historia2 out of 5 stars 1
The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business. All three elements—company design, product design, and category design—work together and balance each other to exert great force on a company’s success and value. And the legendary, enduring companies get these three elements of company design, product design, and category design in such a state of synchronicity that they reinforce each other.
De: Category Pirates, y otros
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- De: Eddie Yoon
- Narrado por: Chris Sorensen
- Duración: 4 h y 14 m
- Versión completa
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General4 out of 5 stars 20
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Narración:3.5 out of 5 stars 19
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Historia4 out of 5 stars 19
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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5 out of 5 stars
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A Must-Read Marketing Jewel
- De Demian Valenzuela en 01-18-23
De: Eddie Yoon
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 8 h y 48 m
- Versión completa
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General3.5 out of 5 stars 3
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Narración:4.5 out of 5 stars 3
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Historia3.5 out of 5 stars 3
Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
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2 out of 5 stars
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Hateful book with no new information if you’ve read Blue Ocean Strategy
- De Anon en 05-23-23
De: Category Pirates, y otros
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How to Achieve Your Own Personal IPO
- A Very Different Approach to a Legendary Career
- De: Category Pirates, Nicolas Cole, Eddie Yoon, y otros
- Narrado por: Christopher Lochhead
- Duración: 27 m
- Versión completa
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General5 out of 5 stars 1
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
The same way startups work hard to one day achieve a legendary liquidity moment and go public, the same can be said about individuals who achieve a certain level of autonomy and financial freedom in their personal lives. And in the wake of the 2020 COVID-19 pandemic, it’s clear this desire for freedom is more desirable than ever.
De: Category Pirates, y otros
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DAM the Demand
- How to Redesign Your Category and Take 76% of the Market
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 37 m
- Versión completa
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General5 out of 5 stars 1
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules. In business, this seems smart. Buy Google Ads for the keywords that indicate someone is already shopping and yell, “Pick me! Pick me!” The unquestioned rationale is: Demand exists, and if our business can tap into that existing demand, we will find customers—and customers lead to profits.
De: Category Pirates, y otros