The Power of Fifty Bits
The New Science of Turning Good Intentions into Positive Results
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The Power of Fifty Bits
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Narrated by:
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Qarie Marshall
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By:
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Bob Nease PhD
About this listen
Of the 10 million bits of information our brains process each second, only 50 bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests - what we truly want.
As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.
©2016 Robert Nease (P)2016 Dreamscape Media, LLCListeners also enjoyed...
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5 out of 5 stars
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Even Better The Second Time
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Switch
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Overall4.5 out of 5 stars 6,439
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Performance4.5 out of 5 stars 4,856
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie.
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5 out of 5 stars
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Even Better Than Made to Stick
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Decisive
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- Unabridged
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Overall4.5 out of 5 stars 1,956
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Performance4.5 out of 5 stars 1,613
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Story4.5 out of 5 stars 1,590
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4 out of 5 stars
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Solid Wothwhile Advice - get you WRAP on
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A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity - all we need is less irrationality. Simple, clear, and always surprising, this indispensable audiobook will change the way you think and transform your decision making - at work, at home, every day.
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1 out of 5 stars
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Major Downer
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- Unabridged
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Overall4 out of 5 stars 1,867
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Performance4 out of 5 stars 1,551
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Story4 out of 5 stars 1,544
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4 out of 5 stars
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The Tyranny of Pop Economics
- By Darwin8u on 10-28-13
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Overall4 out of 5 stars 1,147
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Performance4.5 out of 5 stars 954
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Story4 out of 5 stars 953
In The Organized Mind, Daniel J. Levitin, PhD, uses the latest brain science to demonstrate how those people excel - and how readers can use their methods to regain a sense of mastery over the way they organize their homes, workplaces, and time. With lively, entertaining chapters on everything from the kitchen junk drawer to health care to executive office workflow, Levitin reveals how new research into the cognitive neuroscience of attention and memory can be applied to the challenges of our daily lives.
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5 out of 5 stars
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Finally a book about productivity that delivers!
- By Oliver Nielsen on 09-16-14
Easy listening behavioral economics
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Good concepts? Yes.
Could it have been 2/3rds shorter to still convey the same message? Absolutely.
Seemingly geared more for big business than individual use.
Only required 20 bits
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Truthfully interesting communication skills
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Not what I expected
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