• The Physical Product Movement

  • By: Fiddle
  • Podcast
The Physical Product Movement By cover art

The Physical Product Movement

By: Fiddle
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  • Summary

  • We share stories of the world’s most ambitious and exciting physical product brands, to help you capitalize on the monumental change in how, why and where consumers buy.
    Copyrights © 2022 All Rights Reserved by Fiddle Inc.
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Episodes
  • [Greatest Hits] Using Events & Competitions To Market Effectively with Jeff Vierling, Co-Founder & CEO at Tailwind Nutrition

    [Greatest Hits] Using Events & Competitions To Market Effectively with Jeff Vierling, Co-Founder & CEO at Tailwind Nutrition
    Sep 29 2022
    In this episode, Jeff Vierling, Co-founder and CEO of Tailwind Nutrition, joins the conversation. Jeff is an endurance biker who competes in races all over the country. As a result of his experiences, Jeff was intimately familiar with the challenges of keeping his body fueled while competing. Unfortunately, Jeff couldn't find any products with the nutrition he needed to compete in endurance events, so he created one. Jeff talks about how to scale your business by effectively marketing using events and competitions, digital marketing, and strategically going after targeted wholesale accounts worldwide. Jeff also shares why they chose to manufacture in-house and how he keeps this production operationally simple.
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    49 mins
  • [Greatest Hits] Why Brands Need to Focus on Understanding Their Customers with Mia Medina, Founder & CEO at Gather Brands

    [Greatest Hits] Why Brands Need to Focus on Understanding Their Customers with Mia Medina, Founder & CEO at Gather Brands
    Sep 22 2022
    In this episode, we're joined by Mia Medina, Founder and CEO of Gather Brands, a full-service marketing management agency that focuses on women-owned and women-run companies in the CPG industry. Today, she talks about common mistakes that she has seen brands make when they try to break into retail and the importance of understanding your customers and why they choose your product.
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    39 mins
  • [Greatest Hits] The Benefits of Selling Online & FTC Labeling with Juan Salinas, CEO & Founder at P-nuff Crunch, a Mark Cuban Company

    [Greatest Hits] The Benefits of Selling Online & FTC Labeling with Juan Salinas, CEO & Founder at P-nuff Crunch, a Mark Cuban Company
    Sep 15 2022
    In this episode of The Physical Product Movement Podcast, we speak with Juan Salinas, CEO & Founder of P-nuff Crunch, a Mark Cuban Company. Juan shares his insights on why you should bring on help as soon as possible when starting a CPG business, the benefits of selling online, and how getting into retail is more expensive than you might think.
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    22 mins
Leadership Management Economics
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