• The New Alpha Male

  • Walking the Path of the Heart
  • By: Lance Allred
  • Narrated by: Lance Allred
  • Length: 6 hrs and 51 mins
  • 4.7 out of 5 stars (27 ratings)

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The New Alpha Male  By  cover art

The New Alpha Male

By: Lance Allred
Narrated by: Lance Allred
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Publisher's summary

A timely new guide for masculine empowerment in a changing world

These days, we hear plenty about what’s wrong with men—like toxic masculinity, patriarchy, mansplaining, and male privilege. But how does a man get it right? “Men are being asked to adapt to our changing world, yet many still want to play by the old rules,” teaches Lance Allred. Now this former NBA star and leadership consultant presents a new game plan for evolving, growing, and succeeding in the modern era: The New Alpha Male.

Transform your game with the seven principles of perseverance

Having grown up in an ultra-patriarchal cult and succeeded in the gladiatorial arena of professional sports, Allred knows firsthand how the outdated model of masculinity works—and why it is failing both men and women today. “The old alpha male believes he is entitled to success,” he writes. The new alpha rejects entitlement, fear, and cultural illusions in favor of strong guiding principles that honor the virtues of the masculine and the feminine.

In this unabridged audio, Allred brings you a new “playbook for success”, delivering insights and practices based on the Seven Principles of Perseverance: accountability, integrity, compassion, discomfort, acceptance, transformation, and the final one-two combo of gratitude and forgiveness. The New Alpha Male is a bold, straight-talking guide for men of all ages who want to step up their game and become the sort of empowered, open-hearted leaders our world needs.

©2020 Lance Allred (P)2020 Lance Allred

Critic reviews

“In an era when so many men are lost and disconnected from the true north and nourishment of a vulnerable manhood, Lance has written a book that provides a new map and compass that lead us back to the healing power of sacred masculinity. This trailblazing guide is essential medicine for our times, offering a new way to fully claim and embody all that we are as men.” (Robert Ohotto, intuitive strategist and bestselling author of Transforming Fate into Destiny)

“In a time when we desperately need it, Lance Allred uses basketball to speak reason to a polarized world. With his teachings on how to begin to play the game of life as a team, he brings a calming influence, and a simple approach that welcomes every walk of life.” (Andy Billman, director of Believeland

“Growing up, many men learned a certain playbook on how to live life. Most of those plays are for an outdated system that only ends up hurting people today. In The New Alpha Male, Lance gives us the upgraded game plan for a fulfilling life. The rules are constantly changing, and he’s a great coach to learn from!” (Lewis Howes, author of The Mask of Masculinity and New York Times best seller The School of Greatness

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