The Myths of PR
All Publicity Is Good Publicity and Other Popular Misconceptions
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
The Myths of PR
Compra ahora por $19.18
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Neil Gardner
-
De:
-
Rich Leigh
Acerca de esta escucha
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR and grant listeners insight into why these myths have endured in spite of clearly demonstrable evidence to the contrary.
By exploring topics that listeners will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal listen that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
©2017 Rich Leigh (P)2017 Audible, LtdLos oyentes también disfrutaron...
-
Authority Marketing
- How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant
- De: Adam Witty, Rusty Shelton
- Narrado por: Adam Witty, Rusty Shelton
- Duración: 3 h y 32 m
- Versión completa
-
General5 out of 5 stars 25
-
Narración:5 out of 5 stars 24
-
Historia5 out of 5 stars 24
If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority.
-
5 out of 5 stars
-
This is a must-read before you write your ebook
- De Roger Swanson en 12-03-18
De: Adam Witty, y otros
-
The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 2,870
-
Narración:4.5 out of 5 stars 2,444
-
Historia4.5 out of 5 stars 2,429
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
3 out of 5 stars
-
Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 599
-
Narración:4.5 out of 5 stars 508
-
Historia4 out of 5 stars 503
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,000
-
Narración:4.5 out of 5 stars 873
-
Historia4.5 out of 5 stars 870
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 1,931
-
Narración:4.5 out of 5 stars 1,599
-
Historia4.5 out of 5 stars 1,595
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
4 out of 5 stars
-
An introduction. NOT a how to.
- De sabri sivan en 01-30-15
De: Ryan Holiday
-
Trust Me, I'm Lying
- Confessions of a Media Manipulator
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 808
-
Narración:4.5 out of 5 stars 686
-
Historia4.5 out of 5 stars 683
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
-
5 out of 5 stars
-
Wake up call
- De RML85 en 08-18-20
De: Ryan Holiday
-
Authority Marketing
- How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant
- De: Adam Witty, Rusty Shelton
- Narrado por: Adam Witty, Rusty Shelton
- Duración: 3 h y 32 m
- Versión completa
-
General5 out of 5 stars 25
-
Narración:5 out of 5 stars 24
-
Historia5 out of 5 stars 24
If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority.
-
5 out of 5 stars
-
This is a must-read before you write your ebook
- De Roger Swanson en 12-03-18
De: Adam Witty, y otros
-
The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 2,870
-
Narración:4.5 out of 5 stars 2,444
-
Historia4.5 out of 5 stars 2,429
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
3 out of 5 stars
-
Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 599
-
Narración:4.5 out of 5 stars 508
-
Historia4 out of 5 stars 503
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,000
-
Narración:4.5 out of 5 stars 873
-
Historia4.5 out of 5 stars 870
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 1,931
-
Narración:4.5 out of 5 stars 1,599
-
Historia4.5 out of 5 stars 1,595
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
4 out of 5 stars
-
An introduction. NOT a how to.
- De sabri sivan en 01-30-15
De: Ryan Holiday
-
Trust Me, I'm Lying
- Confessions of a Media Manipulator
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 808
-
Narración:4.5 out of 5 stars 686
-
Historia4.5 out of 5 stars 683
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
-
5 out of 5 stars
-
Wake up call
- De RML85 en 08-18-20
De: Ryan Holiday
-
Beyond Powerful Radio
- A Communicator's Guide to the Internet Age: News, Talk, Information & Personality
- De: Valerie Geller
- Narrado por: Valerie Geller
- Duración: 16 h y 40 m
- Versión completa
-
General5 out of 5 stars 36
-
Narración:5 out of 5 stars 33
-
Historia4.5 out of 5 stars 33
Beyond Powerful Radio is a complete guide to becoming a powerful communicator for radio, Internet, TV, public speaking - anyone who wants to learn to communicate powerfully. It's a cookbook for communicators and broadcasters to improve. It's practical; it's easy. You'll find techniques to create content, produce and host a show, grow an audience, news gathering, coverage of investigative and breaking stories, and writing and delivering commercial copy.
-
5 out of 5 stars
-
How to Find What You Need in This Book
- De Valerie Geller en 10-08-15
De: Valerie Geller
-
Own Your Industry
- How to Position Yourself as an Expert
- De: Douglas Kruger
- Narrado por: Douglas Kruger
- Duración: 4 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 43
-
Narración:5 out of 5 stars 38
-
Historia4.5 out of 5 stars 38
Are you the Schwarzenegger of bodybuilding, the Branson of business, or the Clarkson of cars? Would you like to be? Own Your Industry is a guide to what you can do to position yourself as the "go-to name" in your industry. Because when you are known as the expert, the icon, the thought leader - the business will come to you. Business author and global speaker Douglas Kruger explores all the advantages of moving from amateur to expert, regardless of what you do for a living.
-
5 out of 5 stars
-
Clear, to the point and Actionable.
- De Anonymous User en 09-08-17
De: Douglas Kruger
-
Free PR: How to Get Chased by the Press Without Hiring a PR Firm
- De: Cameron Herold, Adrian Salamunovic
- Narrado por: David de Vries
- Duración: 4 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 60
-
Narración:5 out of 5 stars 55
-
Historia4.5 out of 5 stars 56
Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate, leverage, and is more effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.
-
5 out of 5 stars
-
The PR Road Map we Need
- De Ultimate Survival Tips en 08-10-19
De: Cameron Herold, y otros
-
Getting to Like
- How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success
- De: Jeremy Goldman, Ali B. Zagat
- Narrado por: Sean Pratt, Marguerite Gavin
- Duración: 7 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 57
-
Narración:5 out of 5 stars 54
-
Historia4.5 out of 5 stars 53
In the last decade alone, the face and nature of the job market have evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make - or break - your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.
-
5 out of 5 stars
-
Fabulous
- De Koren Paul en 10-28-23
De: Jeremy Goldman, y otros
-
The Content Code
- Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business
- De: Mark W. Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 6 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 238
-
Narración:4.5 out of 5 stars 207
-
Historia4.5 out of 5 stars 205
Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success.
-
5 out of 5 stars
-
Here's How to Get Your Content to Market
- De Demetri Chambers en 09-04-16
De: Mark W. Schaefer
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- De: Dorie Clark
- Narrado por: Dorie Clark
- Duración: 5 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 272
-
Narración:4.5 out of 5 stars 240
-
Historia4.5 out of 5 stars 241
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
-
3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- De Oliver Nielsen en 02-12-18
De: Dorie Clark
-
Social Media Explained
- Untangling the World's Most Misunderstood Business Trend
- De: Mark W. Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 4 h y 49 m
- Versión completa
-
General4 out of 5 stars 60
-
Narración:4 out of 5 stars 56
-
Historia4 out of 5 stars 56
The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!
-
5 out of 5 stars
-
Want a great overview of social media? This is it!
- De Katie Montgomery en 01-03-16
De: Mark W. Schaefer
-
Platform
- The Art and Science of Personal Branding
- De: Cynthia Johnson
- Narrado por: Cynthia Johnson
- Duración: 6 h y 34 m
- Versión completa
-
General4 out of 5 stars 105
-
Narración:4.5 out of 5 stars 92
-
Historia4 out of 5 stars 91
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
-
2 out of 5 stars
-
first couple chapters are good then waste of time
- De Kevin Slavin en 03-19-19
De: Cynthia Johnson
-
Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- De: Cliff Lerner
- Narrado por: Daniel Greenberg
- Duración: 5 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 320
-
Narración:4.5 out of 5 stars 286
-
Historia4.5 out of 5 stars 286
Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.
-
4 out of 5 stars
-
A tool that can help you start a new Business
- De cosmitron en 10-01-18
De: Cliff Lerner
-
Free Marketing
- 101 Low and No-Cost Ways to Grow Your Business, Online and Off
- De: Jim Cockrum
- Narrado por: Sean Pratt
- Duración: 9 h y 5 m
- Versión completa
-
General4 out of 5 stars 447
-
Narración:4.5 out of 5 stars 388
-
Historia4 out of 5 stars 387
You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.
-
5 out of 5 stars
-
Wow! This book is Packed!
- De DanzTheManz en 03-15-12
De: Jim Cockrum
-
Rethink Social Media
- Stop Wasting Time. Start Earning Money
- De: Paul O'Mahony
- Narrado por: Paul O'Mahony
- Duración: 9 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 49
-
Narración:4.5 out of 5 stars 42
-
Historia4.5 out of 5 stars 42
Rethink Social Media teaches you that, regardless of your experience, you can be making money using social media. Discover how to use Facebook, Twitter, and Instagram to access billions of people every single day. Generate thousands of followers and learn the cutting edge techniques to mastering social media and create a job-replacing income.
-
4 out of 5 stars
-
one of the best books on social media.
- De Amazon Customer en 01-27-22
De: Paul O'Mahony
-
Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- De: Joe Pulizzi
- Narrado por: Joe Pulizzi
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 928
-
Narración:4.5 out of 5 stars 802
-
Historia4.5 out of 5 stars 800
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
-
2 out of 5 stars
-
Don't believe the hype.
- De Mariam en 11-20-15
De: Joe Pulizzi