The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets

By: David Walter

Narrated by: Christopher John Rogers

Length: 2 hrs and 55 mins

Publisher's summary

Turn your business phone into a cash machine!

Imagine yourself picking up a phone and setting 15 cold-calling appointments - in one day! In this book, David provides effective lead generation strategies, scripts, and rebuttals that will eliminate objections and enable you to set 10 times the telemarketing appointments with half the calls!

David's claim to fame came from setting a record 15 appointments a day every day for 6 months working at a PEO company, setting a total of over 1,800 appointments! Most telemarketing campaigns fail because callers can't get past the gatekeeper. The truth is most screeners are not really gatekeepers, and with the right techniques, you'll find it's easy to get through to the decision makers. David reveals a hidden sector of the market, for nearly every business, and teaches the secret technique needed to dramatically increase your cold-calling sales pipeline.

Finally, David's telemarketing book busts some of the commonly held myths about cold calling and reveals his counterintuitive strategy for transforming the difficult and mundane task of telemarketing into and easy a profitable process!

©2018 David Walter (P)2018 David Walter

Simply Brilliant!!

If you are cold calling or selling over the phone You Really NEED This Book!!

Sage advice, leverage it!

I was a little skeptical of the book at first. Sales books are interesting, but as I've hit the phones more and more I've been looking to see what I can do to get a leg up and really push myself to the next level. This book has done it for me. I took religious notes and thought it was well thought out, and to the point. None of the fluffy, I'm so great, buy my book crap. Just good, solid, sound ideas.

Cold Calling is not just a numbers game anymore.

Since I downloaded the audiobook version of this book, I've been using some of the techniques discussed in this book to help me get past gatekeepers. Anyone that has to cold call for a living should pick up a copy of this book today.

Good for beginners not much for experienced

While I’ll certainly concede that there are some great nuggets of wisdom and innovation, I felt this book oversold and underdelivered.
Mainly, I believe it was too short. Very surface level explanations leave a lot of unanswered questions and left me metaphorically dredging through the elementary stuff to get to the “meat” only to find a unique idea without explanation, examples, role play setup or delivery.
It’s not a BAD book but if you’ve been selling virtually anything for more than a few years, there won’t be much here for you and what is there “for you” won’t be thoroughly explained and walked through to take advantage of.
Just one mans opinion.

Awesome Information!

I had the pleasure of meeting David in person and being trained by him for a few days. He is a great guy who will go the extra mile to help. His techniques have formed the way I call and sell!

This is a must listen for appointment setters!

This is one of the best books that I have listened to in a long while. I look forward to David's next book!

Great book for building an effective and strong foundation

This audible book provides assertive, not aggressive, cold calling foundation that you can implement into any career. It provides verbiage, questions to ask, and answers to give. This is one of my favorite audio book regarding selling and cold calling. It's the professionals way to sell and help your clients.
I recommend this to all of the people who want to learn how to automate their success habit in cold calling and sells.