The Lora Shipman Show - Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Podcast Por Lora Shipman arte de portada

The Lora Shipman Show - Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners

The Lora Shipman Show - Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners

De: Lora Shipman
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 No Fluff! Just all the STUFF! My commitment to you is to deliver practical, usable, actionable information that you can implement in your business immediately! As a business and social media strategist, through my podcasts, I will deliver tools and techniques to help you grow your business through social media marketing, traditional marketing, and digital marketing. But wait, there's more! You will also discover how I stay on top of my several businesses through time management, productivity hacks, organization tips and so much more! Let's jump right in!Lora Shipman 2018 Economía Marketing Marketing y Ventas
Episodios
  • How to Build a Content Calendar You’ll Actually Use

    How to Build a Content Calendar You’ll Actually Use
    Feb 3 2025
    A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Important Show Links: Lora’s Linktree: https://linktr.ee/lora_shipman Best Social Media Scheduling Tool: Try Metricool for FREE when you click HERE Lora’s Favorite Planner click HERELora's Ring Light click HERELora's Tripod click HERELora’s Yeti Blue Mic click HEREFor Lora’s Dragon Pad pop filter click HEREFor Lora’s Sound Shield click HERECanva click HERECinchShare click HERE Digital Marketing Made Easy! Digital marketing doesn’t have to be a bear or expensive! Groove Funnels makes it easy. You have access to: FunnelsLanding pagesEmail marketing campaignsEmail list managementShopping cartCalendar schedulingAND SO MUCH MORE Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels Free for LIFE No games. No fine print.No credit card needed ever!$99/month value… Now free.Grab your account while you still can! Learn From Lora Daily: Check out Lora's Blog: https://lorashipman.com/blog/Instagram: https://www.instagram.com/lora_shipman/Facebook: https://www.facebook.com/LoraShipmanOfficial/YouTube: Click HEREEmail: LoraShipman@me.com Some links listed above may be affiliate links and will award me a small commission. Thank you for your support! Podcast Episode 348 - How to Build a Content Calendar You’ll Actually Use Intro: Hey there, friends! Welcome back to The Lora Shipman Show! I’m your host, Lora, and if you’ve ever started the week thinking, “What on earth am I going to post on social media?” this episode is for you! Today, we’re talking all about how to build a content calendar you’ll actually use—one that keeps you organized, aligns with your goals, and helps you stay consistent. Whether you’re new to planning or you’ve struggled to stick with a system, I’ve got you covered. Episode 348 starts right now! Segment 1: Why You Need a Content Calendar Let’s start with the why. A content calendar is like a roadmap for your social media. It: Helps you stay consistent. Aligns your content with your business goals. Saves time by reducing daily guesswork. Keeps you accountable. I used to struggle with consistency until I started using a content calendar. Once I had a system, I felt more organized, my reach improved, and creating content became fun instead of stressful. Segment 2: Start with Your Content Pillars Content pillars are the foundation of your calendar. They’re the main themes that represent your brand and keep your messaging cohesive. If your’re not sure how to come up with content pillars, this may help get the creative juices flowing: Ask yourself the question: What do I want to be known for. Write as many things as you can think of that really align with your business and business goals Think about your expertise and what your audience needs. For example, if you’re a fitness coach, your pillars might be workouts, nutrition, mindset, and client success stories. Think about your favorite customer or client. Who are they, how do you help them and why are they your favorite. Now that you have all of these various ideas about content pillars, keep it simple. Pick 3-5 pillars or main topics that you align with your brand and business. Here are mine: Social Media Management Services I Provide. Organizing and Streamlining Social Media. Creating Content That Gets Noticed. Productivity Hacks Once you’ve nailed your pillars, brainstorm topics for each one. For example, under “Creating Content That Gets Noticed,” I might include tips on writing captions, designing graphics, or using trending audio. When you go to do this exercise, make the outcome a living document. Here’s what mean. Keep your content pillars somewhere handy. It could be a doc on Google Drive, A Trello Board, a Notion Template, or even a note on your phone’s notetaking app. Here’s why. You never know when inspiration will hit you! If your content pillars are easily accessible, you can add ideas on the fly, making sure you never run out of ideas in the future. The reason why I love content pillars so much is because it keeps the messaging for your business organized and consistent. Without content pillars, you tend to just talk about anything and hope it sticks and makes sense. Segment 3: Plan for Promotions and Launches Your content calendar should align with your business goals, especially for product launches or sales. Here’s how to plan: Mark Key Dates: Add launches, holidays, and sales events to your calendar first. Work Backwards: Create content that builds anticipation. For example, if you’re launching a course, you might share behind-the-scenes content, testimonials, and countdown posts leading up to the big day. Mix in Regular Content: ...
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    22 m
  • Social Media Spring Cleaning: Organize Your Digital World

    Social Media Spring Cleaning: Organize Your Digital World
    Jan 27 2025
    A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Important Show Links: Lora’s Linktree: https://linktr.ee/lora_shipman Best Social Media Scheduling Tool: Try Metricool for FREE when you click HERE Lora’s Favorite Planner click HERELora's Ring Light click HERELora's Tripod click HERELora’s Yeti Blue Mic click HEREFor Lora’s Dragon Pad pop filter click HEREFor Lora’s Sound Shield click HERECanva click HERECinchShare click HERE Digital Marketing Made Easy! Digital marketing doesn’t have to be a bear or expensive! Groove Funnels makes it easy. You have access to: FunnelsLanding pagesEmail marketing campaignsEmail list managementShopping cartCalendar schedulingAND SO MUCH MORE Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels Free for LIFE No games. No fine print.No credit card needed ever!$99/month value… Now free.Grab your account while you still can! Learn From Lora Daily: Check out Lora's Blog: https://lorashipman.com/blog/Instagram: https://www.instagram.com/lora_shipman/Facebook: https://www.facebook.com/LoraShipmanOfficial/YouTube: Click HEREEmail: LoraShipman@me.com Some links listed above may be affiliate links and will award me a small commission. Thank you for your support! Hey there, friends! Welcome back to The Lora Shipman Show! I’m your host, Lora, and today we’re diving into a topic that’s going to help you hit the refresh button on your digital world. It’s time for some social media spring cleaning! If your online presence feels cluttered, unorganized, or downright overwhelming, this episode is for you. We’ll cover actionable tips to declutter, organize, and optimize your social media for a streamlined and stress-free experience. Episode 347 starts right now! Segment 1: Why Social Media Spring Cleaning Matters So why does Social Media Spring Cleaning Matter? Social media is like a digital home for your business. But just like our physical homes, things pile up over time—unnecessary posts, inactive followers, and outdated information. Here’s the thing: an organized social media presence doesn’t just look better; it works better. It helps you: Attract the right audience. Save time managing your platforms. Keeps your messaging on point. I learned this the hard way when I realized I was juggling too many platforms, some of which weren’t even relevant to my audience. Once I streamlined and cleaned things up, managing my social media felt way less stressful. It may even help you improve your engagement rate. Segment 2: Step 1 - Audit Your Platforms The first step to social media spring cleaning is a thorough audit. Here’s how you can do it: Update Your Bios: Check that your bios across all platforms reflect your current brand and services. Are your links working? Is your tagline clear and compelling? Review Analytics: Dive into your insights to see what’s working and what’s not. For example, if a platform isn’t driving traffic or engagement, it might be time to let it go. Delete Old Content: Archive or delete outdated posts that no longer align with your brand or goals. Pro tip: Use a checklist to stay organized during your audit. Break it down by platform to make it manageable. Segment 3: Step 2 - Declutter Your Following Next up: clean up your followers. This isn’t about vanity metrics; it’s about quality over quantity. Here’s what to do: Unfollow Inactive Accounts: These are accounts that haven’t posted in months or don’t add value to your feed. Remove Fake or Bot Accounts: These followers don’t engage with your content and can actually hurt your reach. Engage With Your Audience: Take some time to interact with your real followers. Comment, like, and respond to messages. This strengthens relationships and boosts your visibility. When I did this for my Instagram account, I saw an immediate improvement in engagement. My feed became a space filled with inspiration instead of noise. Segment 4: Step 3 - Organize Your Content Let’s talk about streamlining your content creation process. Here are a few tips: Create a Content Library: Use tools like Google Drive, Dropbox, or Canva to organize graphics, captions, and templates in one place. Batch Your Content: Set aside time each week or month to create posts in bulk. This will save you hours in the long run. Use Scheduling Tools: Platforms like Metricool make it easy to plan and schedule your posts in advance. This reduces the daily pressure of coming up with content on the fly. I also love Metricool for an overview of how your content is performing. The analytics on this app is fatantastic. I can’t tell you how much easier my life became once I started batching and organizing my content. It’s a total ...
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    17 m
  • Crush Procrastination - Your Time Management Toolkit

    Crush Procrastination - Your Time Management Toolkit
    Jan 20 2025
    A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Important Show Links: Lora’s Linktree: https://linktr.ee/lora_shipman Best Social Media Scheduling Tool: Try Metricool for FREE when you click HERE Lora’s Favorite Planner click HERELora's Ring Light click HERELora's Tripod click HERELora’s Yeti Blue Mic click HEREFor Lora’s Dragon Pad pop filter click HEREFor Lora’s Sound Shield click HERECanva click HERECinchShare click HERE Digital Marketing Made Easy! Digital marketing doesn’t have to be a bear or expensive! Groove Funnels makes it easy. You have access to: FunnelsLanding pagesEmail marketing campaignsEmail list managementShopping cartCalendar schedulingAND SO MUCH MORE Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels Free for LIFE No games. No fine print.No credit card needed ever!$99/month value… Now free.Grab your account while you still can! Learn From Lora Daily: Check out Lora's Blog: https://lorashipman.com/blog/Instagram: https://www.instagram.com/lora_shipman/Facebook: https://www.facebook.com/LoraShipmanOfficial/YouTube: Click HEREEmail: LoraShipman@me.com Some links listed above may be affiliate links and will award me a small commission. Thank you for your support! Hey there, friends! Welcome back to The Lora Shipman Show! I’m your host, Lora, and I’m so glad you’re here today. If procrastination has ever kept you from crushing your goals, this episode is going to be a game-changer. Today, we’re diving into powerful tools and strategies to help you kick procrastination to the curb and take charge of your time like a boss. Episode 346 starts right now! Segment 1: Recognizing Procrastination’s Impact Let’s get real for a moment. Procrastination isn’t just about putting things off until the last minute. It’s sneaky. It shows up as thing that MAKE you feel productive. Things like… Checking email instead of starting that big project. Scrolling social media instead of sending that important proposal. Grabbing a quick bite to eat, promising yourself you will start Sending a quick text Or insert whatever you think you do without realizing that you are procrastinating If you do recognize that you are doing these things, don’t beat yourself up. We all do it. For me it’s checking email and looking for little tasks that I can knock off my to do list because it FEELS good - like I am actually getting things done. Here’s the thing: procrastination steals time, energy, creativity and even your confidence. I know because I’ve been there. Back when I first started my business, I would avoid tasks like creating financial reports or drafting complex strategies. These were tasks that felt overwhelming, so I kept pushing them to the bottom of my list. The result? More stress and less progress. If this sounds like you, keep listening because I’m about to share 6 tools that will help you break the procrastination cycle and reclaim your time. Let’s Dive In! Segment 2: Tool 1 - Brian Tracy’s "Eat That Frog" First up is a classic: Brian Tracy’s "Eat That Frog." The idea is simple. You identify 3 frogs that you have to eat for the day. It’s a non-negotiable thing…you have to eat 3 frogs a day. One is a BIG, hairy bullfrog The second is a medium-sized frog And the third is a little toad The strategy is to eat the biggest, ugliest one first and then move down the line. The smaller the frogs become the easier they are to eat and before you know it, you tackled all three. Imagine if you reversed the order. How horrifying would it be if you had the big, hairy frog looming over you all day. You would probably avoid it and procrastinate eating it. It’s the same with work… Your “frogs” tend to be the most important and often the most dreaded tasks on your to-do list. If you tackle your BIGGEST to-do or frog first thing in the morning before distractions creep in, your results or what you can accomplish in a day begins to multiply as your day moves progresses and before you know it, you accomplished more than you thought was possible. Here’s how it works for me: Before I end my day, I write down my BIG THREE for the next day. Then I rank them - identifying which is the biggest frog and the item I am avoiding the most. I block off the first hour of the next day just for that task alone. Guess what I usually discover? The frog often wasn’t as bad as I had imagined, AND it took less time than I anticipated. Checking off that first ugly task of the day, usually sets the tone for the rest of the day, making me feel productive and like I have my power back and ANYTHING is possible! Here’s a little mind hack for you… Write your frog down before bed. It mentally prepares you to ...
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    24 m
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