Episodios

  • How to Build a Content Calendar You’ll Actually Use

    How to Build a Content Calendar You’ll Actually Use
    Feb 3 2025
    A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Important Show Links: Lora’s Linktree: https://linktr.ee/lora_shipman Best Social Media Scheduling Tool: Try Metricool for FREE when you click HERE Lora’s Favorite Planner click HERELora's Ring Light click HERELora's Tripod click HERELora’s Yeti Blue Mic click HEREFor Lora’s Dragon Pad pop filter click HEREFor Lora’s Sound Shield click HERECanva click HERECinchShare click HERE Digital Marketing Made Easy! Digital marketing doesn’t have to be a bear or expensive! Groove Funnels makes it easy. You have access to: FunnelsLanding pagesEmail marketing campaignsEmail list managementShopping cartCalendar schedulingAND SO MUCH MORE Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels Free for LIFE No games. No fine print.No credit card needed ever!$99/month value… Now free.Grab your account while you still can! Learn From Lora Daily: Check out Lora's Blog: https://lorashipman.com/blog/Instagram: https://www.instagram.com/lora_shipman/Facebook: https://www.facebook.com/LoraShipmanOfficial/YouTube: Click HEREEmail: LoraShipman@me.com Some links listed above may be affiliate links and will award me a small commission. Thank you for your support! Podcast Episode 348 - How to Build a Content Calendar You’ll Actually Use Intro: Hey there, friends! Welcome back to The Lora Shipman Show! I’m your host, Lora, and if you’ve ever started the week thinking, “What on earth am I going to post on social media?” this episode is for you! Today, we’re talking all about how to build a content calendar you’ll actually use—one that keeps you organized, aligns with your goals, and helps you stay consistent. Whether you’re new to planning or you’ve struggled to stick with a system, I’ve got you covered. Episode 348 starts right now! Segment 1: Why You Need a Content Calendar Let’s start with the why. A content calendar is like a roadmap for your social media. It: Helps you stay consistent. Aligns your content with your business goals. Saves time by reducing daily guesswork. Keeps you accountable. I used to struggle with consistency until I started using a content calendar. Once I had a system, I felt more organized, my reach improved, and creating content became fun instead of stressful. Segment 2: Start with Your Content Pillars Content pillars are the foundation of your calendar. They’re the main themes that represent your brand and keep your messaging cohesive. If your’re not sure how to come up with content pillars, this may help get the creative juices flowing: Ask yourself the question: What do I want to be known for. Write as many things as you can think of that really align with your business and business goals Think about your expertise and what your audience needs. For example, if you’re a fitness coach, your pillars might be workouts, nutrition, mindset, and client success stories. Think about your favorite customer or client. Who are they, how do you help them and why are they your favorite. Now that you have all of these various ideas about content pillars, keep it simple. Pick 3-5 pillars or main topics that you align with your brand and business. Here are mine: Social Media Management Services I Provide. Organizing and Streamlining Social Media. Creating Content That Gets Noticed. Productivity Hacks Once you’ve nailed your pillars, brainstorm topics for each one. For example, under “Creating Content That Gets Noticed,” I might include tips on writing captions, designing graphics, or using trending audio. When you go to do this exercise, make the outcome a living document. Here’s what mean. Keep your content pillars somewhere handy. It could be a doc on Google Drive, A Trello Board, a Notion Template, or even a note on your phone’s notetaking app. Here’s why. You never know when inspiration will hit you! If your content pillars are easily accessible, you can add ideas on the fly, making sure you never run out of ideas in the future. The reason why I love content pillars so much is because it keeps the messaging for your business organized and consistent. Without content pillars, you tend to just talk about anything and hope it sticks and makes sense. Segment 3: Plan for Promotions and Launches Your content calendar should align with your business goals, especially for product launches or sales. Here’s how to plan: Mark Key Dates: Add launches, holidays, and sales events to your calendar first. Work Backwards: Create content that builds anticipation. For example, if you’re launching a course, you might share behind-the-scenes content, testimonials, and countdown posts leading up to the big day. Mix in Regular Content: ...
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    22 m
  • Social Media Spring Cleaning: Organize Your Digital World

    Social Media Spring Cleaning: Organize Your Digital World
    Jan 27 2025
    A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Important Show Links: Lora’s Linktree: https://linktr.ee/lora_shipman Best Social Media Scheduling Tool: Try Metricool for FREE when you click HERE Lora’s Favorite Planner click HERELora's Ring Light click HERELora's Tripod click HERELora’s Yeti Blue Mic click HEREFor Lora’s Dragon Pad pop filter click HEREFor Lora’s Sound Shield click HERECanva click HERECinchShare click HERE Digital Marketing Made Easy! Digital marketing doesn’t have to be a bear or expensive! Groove Funnels makes it easy. You have access to: FunnelsLanding pagesEmail marketing campaignsEmail list managementShopping cartCalendar schedulingAND SO MUCH MORE Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels Free for LIFE No games. No fine print.No credit card needed ever!$99/month value… Now free.Grab your account while you still can! Learn From Lora Daily: Check out Lora's Blog: https://lorashipman.com/blog/Instagram: https://www.instagram.com/lora_shipman/Facebook: https://www.facebook.com/LoraShipmanOfficial/YouTube: Click HEREEmail: LoraShipman@me.com Some links listed above may be affiliate links and will award me a small commission. Thank you for your support! Hey there, friends! Welcome back to The Lora Shipman Show! I’m your host, Lora, and today we’re diving into a topic that’s going to help you hit the refresh button on your digital world. It’s time for some social media spring cleaning! If your online presence feels cluttered, unorganized, or downright overwhelming, this episode is for you. We’ll cover actionable tips to declutter, organize, and optimize your social media for a streamlined and stress-free experience. Episode 347 starts right now! Segment 1: Why Social Media Spring Cleaning Matters So why does Social Media Spring Cleaning Matter? Social media is like a digital home for your business. But just like our physical homes, things pile up over time—unnecessary posts, inactive followers, and outdated information. Here’s the thing: an organized social media presence doesn’t just look better; it works better. It helps you: Attract the right audience. Save time managing your platforms. Keeps your messaging on point. I learned this the hard way when I realized I was juggling too many platforms, some of which weren’t even relevant to my audience. Once I streamlined and cleaned things up, managing my social media felt way less stressful. It may even help you improve your engagement rate. Segment 2: Step 1 - Audit Your Platforms The first step to social media spring cleaning is a thorough audit. Here’s how you can do it: Update Your Bios: Check that your bios across all platforms reflect your current brand and services. Are your links working? Is your tagline clear and compelling? Review Analytics: Dive into your insights to see what’s working and what’s not. For example, if a platform isn’t driving traffic or engagement, it might be time to let it go. Delete Old Content: Archive or delete outdated posts that no longer align with your brand or goals. Pro tip: Use a checklist to stay organized during your audit. Break it down by platform to make it manageable. Segment 3: Step 2 - Declutter Your Following Next up: clean up your followers. This isn’t about vanity metrics; it’s about quality over quantity. Here’s what to do: Unfollow Inactive Accounts: These are accounts that haven’t posted in months or don’t add value to your feed. Remove Fake or Bot Accounts: These followers don’t engage with your content and can actually hurt your reach. Engage With Your Audience: Take some time to interact with your real followers. Comment, like, and respond to messages. This strengthens relationships and boosts your visibility. When I did this for my Instagram account, I saw an immediate improvement in engagement. My feed became a space filled with inspiration instead of noise. Segment 4: Step 3 - Organize Your Content Let’s talk about streamlining your content creation process. Here are a few tips: Create a Content Library: Use tools like Google Drive, Dropbox, or Canva to organize graphics, captions, and templates in one place. Batch Your Content: Set aside time each week or month to create posts in bulk. This will save you hours in the long run. Use Scheduling Tools: Platforms like Metricool make it easy to plan and schedule your posts in advance. This reduces the daily pressure of coming up with content on the fly. I also love Metricool for an overview of how your content is performing. The analytics on this app is fatantastic. I can’t tell you how much easier my life became once I started batching and organizing my content. It’s a total ...
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    17 m
  • Crush Procrastination - Your Time Management Toolkit

    Crush Procrastination - Your Time Management Toolkit
    Jan 20 2025
    A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Important Show Links: Lora’s Linktree: https://linktr.ee/lora_shipman Best Social Media Scheduling Tool: Try Metricool for FREE when you click HERE Lora’s Favorite Planner click HERELora's Ring Light click HERELora's Tripod click HERELora’s Yeti Blue Mic click HEREFor Lora’s Dragon Pad pop filter click HEREFor Lora’s Sound Shield click HERECanva click HERECinchShare click HERE Digital Marketing Made Easy! Digital marketing doesn’t have to be a bear or expensive! Groove Funnels makes it easy. You have access to: FunnelsLanding pagesEmail marketing campaignsEmail list managementShopping cartCalendar schedulingAND SO MUCH MORE Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels Free for LIFE No games. No fine print.No credit card needed ever!$99/month value… Now free.Grab your account while you still can! Learn From Lora Daily: Check out Lora's Blog: https://lorashipman.com/blog/Instagram: https://www.instagram.com/lora_shipman/Facebook: https://www.facebook.com/LoraShipmanOfficial/YouTube: Click HEREEmail: LoraShipman@me.com Some links listed above may be affiliate links and will award me a small commission. Thank you for your support! Hey there, friends! Welcome back to The Lora Shipman Show! I’m your host, Lora, and I’m so glad you’re here today. If procrastination has ever kept you from crushing your goals, this episode is going to be a game-changer. Today, we’re diving into powerful tools and strategies to help you kick procrastination to the curb and take charge of your time like a boss. Episode 346 starts right now! Segment 1: Recognizing Procrastination’s Impact Let’s get real for a moment. Procrastination isn’t just about putting things off until the last minute. It’s sneaky. It shows up as thing that MAKE you feel productive. Things like… Checking email instead of starting that big project. Scrolling social media instead of sending that important proposal. Grabbing a quick bite to eat, promising yourself you will start Sending a quick text Or insert whatever you think you do without realizing that you are procrastinating If you do recognize that you are doing these things, don’t beat yourself up. We all do it. For me it’s checking email and looking for little tasks that I can knock off my to do list because it FEELS good - like I am actually getting things done. Here’s the thing: procrastination steals time, energy, creativity and even your confidence. I know because I’ve been there. Back when I first started my business, I would avoid tasks like creating financial reports or drafting complex strategies. These were tasks that felt overwhelming, so I kept pushing them to the bottom of my list. The result? More stress and less progress. If this sounds like you, keep listening because I’m about to share 6 tools that will help you break the procrastination cycle and reclaim your time. Let’s Dive In! Segment 2: Tool 1 - Brian Tracy’s "Eat That Frog" First up is a classic: Brian Tracy’s "Eat That Frog." The idea is simple. You identify 3 frogs that you have to eat for the day. It’s a non-negotiable thing…you have to eat 3 frogs a day. One is a BIG, hairy bullfrog The second is a medium-sized frog And the third is a little toad The strategy is to eat the biggest, ugliest one first and then move down the line. The smaller the frogs become the easier they are to eat and before you know it, you tackled all three. Imagine if you reversed the order. How horrifying would it be if you had the big, hairy frog looming over you all day. You would probably avoid it and procrastinate eating it. It’s the same with work… Your “frogs” tend to be the most important and often the most dreaded tasks on your to-do list. If you tackle your BIGGEST to-do or frog first thing in the morning before distractions creep in, your results or what you can accomplish in a day begins to multiply as your day moves progresses and before you know it, you accomplished more than you thought was possible. Here’s how it works for me: Before I end my day, I write down my BIG THREE for the next day. Then I rank them - identifying which is the biggest frog and the item I am avoiding the most. I block off the first hour of the next day just for that task alone. Guess what I usually discover? The frog often wasn’t as bad as I had imagined, AND it took less time than I anticipated. Checking off that first ugly task of the day, usually sets the tone for the rest of the day, making me feel productive and like I have my power back and ANYTHING is possible! Here’s a little mind hack for you… Write your frog down before bed. It mentally prepares you to ...
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    24 m
  • Time-Saving Social Media Hacks for 2025

    Time-Saving Social Media Hacks for 2025
    Jan 13 2025
    A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Important Show Links: Lora’s Linktree: https://linktr.ee/lora_shipman Best Social Media Scheduling Tool: Try Metricool for FREE when you click HERE Lora’s Favorite Planner click HERELora's Ring Light click HERELora's Tripod click HERELora’s Yeti Blue Mic click HEREFor Lora’s Dragon Pad pop filter click HEREFor Lora’s Sound Shield click HERECanva click HERECinchShare click HERE Digital Marketing Made Easy! Digital marketing doesn’t have to be a bear or expensive! Groove Funnels makes it easy. You have access to: FunnelsLanding pagesEmail marketing campaignsEmail list managementShopping cartCalendar schedulingAND SO MUCH MORE Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels Free for LIFE No games. No fine print.No credit card needed ever!$99/month value… Now free.Grab your account while you still can! Learn From Lora Daily: Check out Lora's Blog: https://lorashipman.com/blog/Instagram: https://www.instagram.com/lora_shipman/Facebook: https://www.facebook.com/LoraShipmanOfficial/YouTube: Click HEREEmail: LoraShipman@me.com Some links listed above may be affiliate links and will award me a small commission. Thank you for your support! Hey there, friends! Welcome back to The Lora Shipman Show! I’m your host, Lora, and in today’s episode, we’re talking about something that can be a huge game-changer for your business in 2025—Time-Saving Social Media Hacks. If you're feeling like social media is consuming more of your time than it should, you’re not alone. A lot of entrepreneurs and business owners struggle with streamlining their content creation process and making it as efficient as possible. But today, we’re going to change that. I’m sharing actionable tips that you can start using right away to save time, get more organized, and create content that not only gets noticed but also drives results. Episode 345 starts right now! Segment 1: Make Social Media Feel Less Like a Chore with a Simple System Let's face it, social media can sometimes feel like a full-time job on its own. But there’s a secret I am going to share with you! The secret is creating a system that works for you and your business. Here’s how to start simplifying: Choose Your Content Formats Wisely: Video, images, carousels, stories... it can get overwhelming. Instead of trying to do it all, focus on one or two formats that will get the most engagement from your audience. Maybe it’s short, punchy reels or eye-catching carousels. This means you’re not constantly switching between different types of content and can batch-create more efficiently. Use Content Buckets: Think of these as your go-to content categories. Break your content creation into manageable chunks. Some examples could be: Educational (tips, how-tos, value-driven content) Behind-the-Scenes (peek into your business or processes) Engagement (polls, questions, fun prompts) Testimonials & Case Studies (let your clients do the talking) This system ensures you’re never stuck asking, “What should I post today?” because you already know the types of content you'll rotate through. PRO TIP: Listen to my previous episode, number 344 Batching Made Easy - Crush Your Content Goals to help you build out content pillars for your business. Segment 2: Automate the Repetitive Tasks One of the best ways to save time on social media is to automate the tasks that don’t need your hands on them. Here’s how to do it: Schedule Content in Bulk: Scheduling is your best friend. Using a tool like Metricool allows you to plan out your entire month’s worth of posts in advance. Set aside a few hours each week or month to create and schedule everything, then let the tool do the rest. This way, you can create content in bulk, keep a consistent presence, and free up your time for more strategic tasks. If you want to check out Metricool for free, I have included a link in the show notes. Use AI for Caption Creation: AI is a game-changer. Instead of coming up with captions from scratch, you can use a tool like ChatGPT to help generate caption ideas or even write drafts based on the content you're posting. The key here is using it as a starting point to spark your creativity, not just relying on it completely. This saves you hours of brainstorming time each week. Remember, you want your own personality and flare injected to every piece of content you create. Set Up Automated Engagement Responses: While you should definitely engage personally with your audience, you can automate basic responses for common questions or inquiries (such as booking, pricing, etc.). Tools like ManyChat or Chatbot on Instagram can help automate direct ...
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    21 m
  • Batching Made Easy. Crush Your 2025 Content Goals

    Batching Made Easy. Crush Your 2025 Content Goals
    Jan 6 2025
    A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Important Show Links: Lora’s Linktree: https://linktr.ee/lora_shipman Best Social Media Scheduling Tool: Try Metricool for FREE when you click HERE Lora’s Favorite Planner click HERELora's Ring Light click HERELora's Tripod click HERELora’s Yeti Blue Mic click HEREFor Lora’s Dragon Pad pop filter click HEREFor Lora’s Sound Shield click HERECanva click HERECinchShare click HERE Digital Marketing Made Easy! Digital marketing doesn’t have to be a bear or expensive! Groove Funnels makes it easy. You have access to: FunnelsLanding pagesEmail marketing campaignsEmail list managementShopping cartCalendar schedulingAND SO MUCH MORE Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels Free for LIFE No games. No fine print.No credit card needed ever!$99/month value… Now free.Grab your account while you still can! Learn From Lora Daily: Check out Lora's Blog: https://lorashipman.com/blog/Instagram: https://www.instagram.com/lora_shipman/Facebook: https://www.facebook.com/LoraShipmanOfficial/YouTube: Click HEREEmail: LoraShipman@me.com Some links listed above may be affiliate links and will award me a small commission. Thank you for your support! Hey there, friends! Welcome back to The Lora Shipman Show! I’m your host, Lora, and you’ve landed in the perfect spot if you’re looking to simplify your content creation and seriously level up your social media game. In today’s episode, we’re diving into Batching Made Easy so you can Crush Your 2025 Content Goals. I’m going to give you a no-fail batching system that will keep you organized, consistent, and effective. And trust me, once you start batching your content, you’ll wonder how you ever survived without it. So grab a notebook and let’s get to work! Episode 344 starts right now! HAPPY NEW YEAR! I hope you are as excited as I am to start 2025. This year is going to be different, I can just feel it. I really want us (me included) to get a handle on our content and become incredibly consistent. While consistency may seem mundane, it truly is where the magic happens! With that being said…let’s be honest for a second: How many of you feel like you’re constantly scrambling to get posts up on social media? Maybe you’re tossing out random ideas, just hoping something sticks? If you’ve ever felt like your content strategy is more of a chaotic guessing game than a plan, today’s episode is for you! First, let’s dive into what is Batching, and Why Should You Care! Batching is a content creation strategy where you group similar tasks together and knock them out in focused time blocks. Think of it like meal prepping, but for your content. Instead of cooking one meal at a time, you prepare an entire week’s worth of meals in one session. When you batch your content, you’re creating weeks—or even months—of posts in just a few focused sessions. Why am I such a proponent of batching? I’ve used this content creation method for YEARS and it helps me manage multiple challenging clients at once. When you get disciplined with batching, you will find that it Saves Time: No more scrambling to create something new every day. Reduces Stress: Especially when it comes to consistency. When you batch, Consistency becomes automatic. Improves Quality: When you’re not rushed, your content shines. I find when I set aside time to batch, I can take my time with the content and make it the best possible for my clients and their audience and I want you to get the same results. Boosts Creativity: You get into a flow state and create with more ease. It’s amazing what focused time can really provide for you. I promise, batching is the secret sauce to crushing your 2025 content goals without burning out! Ready for the batching how-to method? Let’s get into it! Step 1: Identify Your Content Pillars Before you batch anything, you need to know what kind of content you’re going to create. That’s where content pillars come in. Content pillars are the 3-5 main themes or topics that represent your business and brand. They’re the foundation of everything you post. When you know your pillars, you never run out of ideas. Don’t worry if you have never thought about what your content pillars are. We are going to do a little work right now to help you get your pillars knocked out. So, grab your notebook or even just a piece of printer paper and a pen. Divide the page into 3 to 5 sections and fill it in as we go along. Here’s a quick exercise to identify your content pillars: What do you want to be known for? (Example: Social Media Tips, Business Mindset, Productivity Hacks) What does your audience need help with? (Example: ...
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    18 m
  • Holiday Hacks - Quick Content Ideas to Keep Your Audience Engaged

    Holiday Hacks - Quick Content Ideas to Keep Your Audience Engaged
    Dec 19 2024
    A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Important Show Links: Lora’s Linktree: https://linktr.ee/lora_shipman Best Social Media Scheduling Tool: Try Metricool for FREE when you click HERE Lora’s Favorite Planner click HERELora's Ring Light click HERELora's Tripod click HERELora’s Yeti Blue Mic click HEREFor Lora’s Dragon Pad pop filter click HEREFor Lora’s Sound Shield click HERECanva click HERECinchShare click HERE Digital Marketing Made Easy! Digital marketing doesn’t have to be a bear or expensive! Groove Funnels makes it easy. You have access to: FunnelsLanding pagesEmail marketing campaignsEmail list managementShopping cartCalendar schedulingAND SO MUCH MORE Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels Free for LIFE No games. No fine print.No credit card needed ever!$99/month value… Now free.Grab your account while you still can! Learn From Lora Daily: Check out Lora's Blog: https://lorashipman.com/blog/Instagram: https://www.instagram.com/lora_shipman/Facebook: https://www.facebook.com/LoraShipmanOfficial/YouTube: Click HEREEmail: LoraShipman@me.com Some links listed above may be affiliate links and will award me a small commission. Thank you for your support! Hey there, friends! Welcome back to The Lora Shipman Show! I’m your host, Lora, and today we’re talking about something we all need this time of year—quick, festive content ideas that keep your social media buzzing without taking up all your time. Whether you’re knee-deep in holiday shopping or soaking up time with loved ones, your audience still wants to hear from you. I’ve got your back with some fun, easy-to-execute content hacks that’ll keep your audience engaged all season long. Episode 343 starts right now! Why Holiday Content Matters Even though your schedule is packed, staying visible on social media is crucial. People are in a buying mood, and your content can help them connect with your brand while building trust and loyalty. Quick Content Ideas 1. Festive Polls and Quizzes Example: “Which holiday movie is a must-watch? ” or “Hot cocoa or eggnog—what’s your holiday drink?” Tools like Instagram Stories and Facebook polls make this super easy. 2. Behind-the-Scenes Holiday Prep Share a quick video or photo of your workspace decorated for the season, or your favorite holiday treat in the making. Example caption: “Here’s how we’re decking the halls while staying productive!” 3. Holiday-Themed Tips or Tricks If you’re in retail: “3 Creative Ways to Wrap Your Gifts Like a Pro” In service-based industries: “How to Stay Stress-Free During the Holidays” 4. Customer Spotlights and Testimonials Feature clients or customers who’ve shared their success stories. Add a festive twist: “We’re grateful for [customer name] this holiday season! ” 5. Countdowns or Giveaways Run a “12 Days of Christmas” giveaway, offering a small prize or discount each day. Encourage engagement: “Comment below to enter today’s giveaway!” Pro Tip: Batch Your Content Take an hour or two to create and schedule all your holiday posts at once using a tool like Metricool. This way, you’ll have more time to enjoy the season without worrying about daily posts. [Takeaway Challenge] Here’s something fun to try: Plan and schedule one holiday-themed post for each week leading up to New Year’s. Use one of the ideas we talked about today and watch how your audience responds! [ChatGPT Prompt] Need help brainstorming more holiday content? Here’s a prompt for you: "Can you help me come up with engaging holiday-themed content ideas for my [business type] that will resonate with my audience?" That’s it for today’s episode! The holidays are the perfect time to connect with your audience and keep your brand top of mind. In our next episode, we’ll get a head start on 2025 with strategies for batching and planning your January content like a pro. You won’t want to miss it! If you enjoyed this episode, be sure to subscribe and share it with a friend. Until next time, stay festive and keep creating. Bye for now!
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    9 m
  • Crafting your 2025 Vision Board For Success

    Crafting your 2025 Vision Board For Success
    Dec 19 2024
    A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Important Show Links: Lora’s Linktree: https://linktr.ee/lora_shipman Best Social Media Scheduling Tool: Try Metricool for FREE when you click HERE Lora’s Favorite Planner click HERELora's Ring Light click HERELora's Tripod click HERELora’s Yeti Blue Mic click HEREFor Lora’s Dragon Pad pop filter click HEREFor Lora’s Sound Shield click HERECanva click HERECinchShare click HERE Digital Marketing Made Easy! Digital marketing doesn’t have to be a bear or expensive! Groove Funnels makes it easy. You have access to: FunnelsLanding pagesEmail marketing campaignsEmail list managementShopping cartCalendar schedulingAND SO MUCH MORE Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels Free for LIFE No games. No fine print.No credit card needed ever!$99/month value… Now free.Grab your account while you still can! Learn From Lora Daily: Check out Lora's Blog: https://lorashipman.com/blog/Instagram: https://www.instagram.com/lora_shipman/Facebook: https://www.facebook.com/LoraShipmanOfficial/YouTube: Click HEREEmail: LoraShipman@me.com Some links listed above may be affiliate links and will award me a small commission. Thank you for your support! Hey there, friends! Welcome back to The Lora Shipman Show! I’m your host, Lora, and I’m so excited you’re here. Today, we’re diving into one of my favorite topics: vision boarding! We’re not just talking about slapping some magazine clippings onto a corkboard. Nope, this is all about creating a vision board that strategically aligns your personal growth with your business goals. By the end of this episode, you’ll have a clear framework for building a vision board that actually helps you achieve success in 2025. So grab your crafting supplies—or your favorite digital vision board tool—Episode 341 starts right now. Why do vision boards work? It’s simple. They keep your goals front and center. When you see your dreams visualized daily, they become tangible and actionable. But to make a vision board truly effective, you need to craft it with intention. That’s where our step-by-step framework comes in. Today, I’ll walk you through the 4-Step Vision Board Framework: Reflect, Define, Visualize, and Activate. Step 1: Reflect Before you start cutting out images or creating digital boards, pause and reflect. Ask yourself: What worked well in 2024? What areas of your life or business need more focus in 2025? What specific outcomes do you want to achieve by this time next year? Pro Tip: Review your reflections from the last episode to ensure your vision aligns with the lessons you’ve learned. Step 2: Define Your Goals Now that you’ve reflected, it’s time to get specific. Break your goals into categories. Some to consider are: Personal Growth (e.g., health, hobbies, mindset) Business/Professional (e.g., revenue targets, new skills, networking) Relationships (e.g., family, team building, partnerships) For each category, define 2-3 SMART goals—specific, measurable, achievable, relevant, and time-bound. These will serve as the foundation for your vision board. Step 3: Visualize Your Goals This is the fun part! Gather visuals that resonate deeply with your goals. You can use: Magazine clippings Printed photos Digital tools like Canva or Pinterest But don’t stop at pictures. Include words or phrases that inspire and motivate you. Examples: “Financial Freedom” “Launch a New Product” “Work-Life Balance” Organize these visuals into sections based on your goal categories. Pro Tip: I love using Canva for my digital vision boards because it allows you to create a custom layout and tweak it throughout the year. Step 4: Activate Your Vision Board Here’s where most people drop the ball—they make a vision board and forget about it. Not you! Here’s what you’re going to do instead… Place your vision board somewhere you’ll see it daily. Incorporate it into your morning or evening routine, or both! Spend 2-3 minutes visualizing yourself achieving each goal. Track your progress monthly. Ask yourself and reflect whether you are taking the necessary steps that align with my vision? Bonus Tip: Take a picture of your vision board and set it as your phone or desktop wallpaper for an extra dose of daily motivation. Action Item This is the most important part of the episode…taking action, without it, you aren’t doing yourself any favors! Here’s your action item for this episode: Block out an hour this week to create your vision board. Follow the 4-step framework, and make sure your vision board reflects the life and business you want in 2025. Now, if you need help getting started, here’s a Chat GPT prompt for you: "I ...
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  • How to Stay Productive During the Holiday Season

    How to Stay Productive During the Holiday Season
    Dec 10 2024
    A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Important Show Links: Lora’s Linktree: https://linktr.ee/lora_shipman Best Social Media Scheduling Tool: Try Metricool for FREE when you click HERE Lora’s Favorite Planner click HERELora's Ring Light click HERELora's Tripod click HERELora’s Yeti Blue Mic click HEREFor Lora’s Dragon Pad pop filter click HEREFor Lora’s Sound Shield click HERECanva click HERECinchShare click HERE Digital Marketing Made Easy! Digital marketing doesn’t have to be a bear or expensive! Groove Funnels makes it easy. You have access to: FunnelsLanding pagesEmail marketing campaignsEmail list managementShopping cartCalendar schedulingAND SO MUCH MORE Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels Free for LIFE No games. No fine print.No credit card needed ever!$99/month value… Now free.Grab your account while you still can! Learn From Lora Daily: Check out Lora's Blog: https://lorashipman.com/blog/Instagram: https://www.instagram.com/lora_shipman/Facebook: https://www.facebook.com/LoraShipmanOfficial/YouTube: Click HEREEmail: LoraShipman@me.com Some links listed above may be affiliate links and will award me a small commission. Thank you for your support! Why Holiday Productivity Matters Let’s face it: the holidays are hectic. But staying productive during this season is crucial if you want to hit the ground running in 2025. The key is finding a balance that lets you enjoy the festivities without letting your business fall behind. There are 5 steps to follow to help you do this. Step 1: Prioritize What Truly Matters The holidays are busy—there’s no denying it! But let’s simplify the chaos. Start by making a Holiday Priorities list. Break it down into three categories: Must-Do, Nice-to-Do, and Can-Wait. Must-Do tasks are your non-negotiables—things like client deadlines, sales pushes, or essential content creation. In this area, I really like to limit to the top three things I need to get done daily Nice-to-Do tasks are things you’d love to get done, but if they don’t happen, no biggie. Can-Wait tasks? Well, those can chill until the holiday rush settles down. When you see everything laid out like this, you can really see what your priorities are. By focusing on what truly impacts your business or your sanity, you’re giving yourself permission to let go of the small stuff and focus on what moves the needle. Step 2: Leverage Your Calendar Time-blocking is about to become your holiday bestie. Here’s how you do it: Block off time for everything. I’m talking work hours, client calls, family events, and—yes—even downtime. Don’t just leave rest to chance. If you need a cozy night in with hot cocoa and a cheesy holiday movie, schedule it! Tools like Google Calendar or your favorite planner can help you stay on top of it all. When you see your week visually laid out, it’s easier to protect your time and avoid double-booking yourself. Plus, it feels so good to check things off and know you’re staying organized! Step 3: Delegate and Automate This is your friendly reminder: You don’t have to do it all! Seriously, give yourself some breathing room. Delegate those low-priority tasks to someone else. Maybe that means hiring a VA to handle admin work, or maybe it’s asking a family member to take over wrapping gifts or baking cookies. Lean on your support system. They want to help! And don’t forget about the magic of automation. Tools like Metricool let you schedule your social media posts ahead of time. That way, your brand stays visible, even when you’re off enjoying the holiday magic. Set it and forget it! Step 4: Set Boundaries Boundaries are key to making it through the holidays with your sanity intact. Be clear about your availability. Let clients, coworkers, or employees know exactly when you’ll be working—and when you won’t. And here’s a big one: turn off those notifications during family time! When you’re with loved ones, be with them. Your business can wait, but those holiday moments? They’re priceless. Protect that time to recharge, and you’ll come back to work feeling refreshed and ready to conquer. Step 5: Embrace the 80/20 Rule Ever heard of the 80/20 rule? It’s a lifesaver during the holidays! The idea is simple: focus on the 20% of tasks that drive 80% of your results. Ask yourself: “What few things can I do that will make the biggest impact?” This way, even if you’re pressed for time, you’re still moving the needle and making progress. It’s all about working smarter, not harder. Takeaway Challenge Here’s your challenge: Block out 15 minutes today to create your “Holiday Priorities” list. Identify what’s crucial ...
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