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How to Build a Content Calendar You’ll Actually Use

How to Build a Content Calendar You’ll Actually Use

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A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Important Show Links: Lora’s Linktree: https://linktr.ee/lora_shipman Best Social Media Scheduling Tool: Try Metricool for FREE when you click HERE Lora’s Favorite Planner click HERELora's Ring Light click HERELora's Tripod click HERELora’s Yeti Blue Mic click HEREFor Lora’s Dragon Pad pop filter click HEREFor Lora’s Sound Shield click HERECanva click HERECinchShare click HERE Digital Marketing Made Easy! Digital marketing doesn’t have to be a bear or expensive! Groove Funnels makes it easy. You have access to: FunnelsLanding pagesEmail marketing campaignsEmail list managementShopping cartCalendar schedulingAND SO MUCH MORE Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels Free for LIFE No games. No fine print.No credit card needed ever!$99/month value… Now free.Grab your account while you still can! Learn From Lora Daily: Check out Lora's Blog: https://lorashipman.com/blog/Instagram: https://www.instagram.com/lora_shipman/Facebook: https://www.facebook.com/LoraShipmanOfficial/YouTube: Click HEREEmail: LoraShipman@me.com Some links listed above may be affiliate links and will award me a small commission. Thank you for your support! Podcast Episode 348 - How to Build a Content Calendar You’ll Actually Use Intro: Hey there, friends! Welcome back to The Lora Shipman Show! I’m your host, Lora, and if you’ve ever started the week thinking, “What on earth am I going to post on social media?” this episode is for you! Today, we’re talking all about how to build a content calendar you’ll actually use—one that keeps you organized, aligns with your goals, and helps you stay consistent. Whether you’re new to planning or you’ve struggled to stick with a system, I’ve got you covered. Episode 348 starts right now! Segment 1: Why You Need a Content Calendar Let’s start with the why. A content calendar is like a roadmap for your social media. It: Helps you stay consistent. Aligns your content with your business goals. Saves time by reducing daily guesswork. Keeps you accountable. I used to struggle with consistency until I started using a content calendar. Once I had a system, I felt more organized, my reach improved, and creating content became fun instead of stressful. Segment 2: Start with Your Content Pillars Content pillars are the foundation of your calendar. They’re the main themes that represent your brand and keep your messaging cohesive. If your’re not sure how to come up with content pillars, this may help get the creative juices flowing: Ask yourself the question: What do I want to be known for. Write as many things as you can think of that really align with your business and business goals Think about your expertise and what your audience needs. For example, if you’re a fitness coach, your pillars might be workouts, nutrition, mindset, and client success stories. Think about your favorite customer or client. Who are they, how do you help them and why are they your favorite. Now that you have all of these various ideas about content pillars, keep it simple. Pick 3-5 pillars or main topics that you align with your brand and business. Here are mine: Social Media Management Services I Provide. Organizing and Streamlining Social Media. Creating Content That Gets Noticed. Productivity Hacks Once you’ve nailed your pillars, brainstorm topics for each one. For example, under “Creating Content That Gets Noticed,” I might include tips on writing captions, designing graphics, or using trending audio. When you go to do this exercise, make the outcome a living document. Here’s what mean. Keep your content pillars somewhere handy. It could be a doc on Google Drive, A Trello Board, a Notion Template, or even a note on your phone’s notetaking app. Here’s why. You never know when inspiration will hit you! If your content pillars are easily accessible, you can add ideas on the fly, making sure you never run out of ideas in the future. The reason why I love content pillars so much is because it keeps the messaging for your business organized and consistent. Without content pillars, you tend to just talk about anything and hope it sticks and makes sense. Segment 3: Plan for Promotions and Launches Your content calendar should align with your business goals, especially for product launches or sales. Here’s how to plan: Mark Key Dates: Add launches, holidays, and sales events to your calendar first. Work Backwards: Create content that builds anticipation. For example, if you’re launching a course, you might share behind-the-scenes content, testimonials, and countdown posts leading up to the big day. Mix in Regular Content: ...
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