Social Media Spring Cleaning: Organize Your Digital World

A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine! Important Show Links: Lora’s Linktree: https://linktr.ee/lora_shipman Best Social Media Scheduling Tool: Try Metricool for FREE when you click HERE Lora’s Favorite Planner click HERELora's Ring Light click HERELora's Tripod click HERELora’s Yeti Blue Mic click HEREFor Lora’s Dragon Pad pop filter click HEREFor Lora’s Sound Shield click HERECanva click HERECinchShare click HERE Digital Marketing Made Easy! Digital marketing doesn’t have to be a bear or expensive! Groove Funnels makes it easy. You have access to: FunnelsLanding pagesEmail marketing campaignsEmail list managementShopping cartCalendar schedulingAND SO MUCH MORE Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels Free for LIFE No games. No fine print.No credit card needed ever!$99/month value… Now free.Grab your account while you still can! Learn From Lora Daily: Check out Lora's Blog: https://lorashipman.com/blog/Instagram: https://www.instagram.com/lora_shipman/Facebook: https://www.facebook.com/LoraShipmanOfficial/YouTube: Click HEREEmail: [e-mail] Some links listed above may be affiliate links and will award me a small commission. Thank you for your support! Hey there, friends! Welcome back to The Lora Shipman Show! I’m your host, Lora, and today we’re diving into a topic that’s going to help you hit the refresh button on your digital world. It’s time for some social media spring cleaning! If your online presence feels cluttered, unorganized, or downright overwhelming, this episode is for you. We’ll cover actionable tips to declutter, organize, and optimize your social media for a streamlined and stress-free experience. Episode 347 starts right now! Segment 1: Why Social Media Spring Cleaning Matters So why does Social Media Spring Cleaning Matter? Social media is like a digital home for your business. But just like our physical homes, things pile up over time—unnecessary posts, inactive followers, and outdated information. Here’s the thing: an organized social media presence doesn’t just look better; it works better. It helps you: Attract the right audience. Save time managing your platforms. Keeps your messaging on point. I learned this the hard way when I realized I was juggling too many platforms, some of which weren’t even relevant to my audience. Once I streamlined and cleaned things up, managing my social media felt way less stressful. It may even help you improve your engagement rate. Segment 2: Step 1 - Audit Your Platforms The first step to social media spring cleaning is a thorough audit. Here’s how you can do it: Update Your Bios: Check that your bios across all platforms reflect your current brand and services. Are your links working? Is your tagline clear and compelling? Review Analytics: Dive into your insights to see what’s working and what’s not. For example, if a platform isn’t driving traffic or engagement, it might be time to let it go. Delete Old Content: Archive or delete outdated posts that no longer align with your brand or goals. Pro tip: Use a checklist to stay organized during your audit. Break it down by platform to make it manageable. Segment 3: Step 2 - Declutter Your Following Next up: clean up your followers. This isn’t about vanity metrics; it’s about quality over quantity. Here’s what to do: Unfollow Inactive Accounts: These are accounts that haven’t posted in months or don’t add value to your feed. Remove Fake or Bot Accounts: These followers don’t engage with your content and can actually hurt your reach. Engage With Your Audience: Take some time to interact with your real followers. Comment, like, and respond to messages. This strengthens relationships and boosts your visibility. When I did this for my Instagram account, I saw an immediate improvement in engagement. My feed became a space filled with inspiration instead of noise. Segment 4: Step 3 - Organize Your Content Let’s talk about streamlining your content creation process. Here are a few tips: Create a Content Library: Use tools like Google Drive, Dropbox, or Canva to organize graphics, captions, and templates in one place. Batch Your Content: Set aside time each week or month to create posts in bulk. This will save you hours in the long run. Use Scheduling Tools: Platforms like Metricool make it easy to plan and schedule your posts in advance. This reduces the daily pressure of coming up with content on the fly. I also love Metricool for an overview of how your content is performing. The analytics on this app is fatantastic. I can’t tell you how much easier my life became once I started batching and organizing my content. It’s a total ...