
The Fortune Cookie Principle
The 20 Keys to a Great Brand Story and Why Your Business Needs One
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast

Compra ahora por $4.19
-
Narrado por:
-
Bernadette Jiwa
-
De:
-
Bernadette Jiwa
It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities, and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty, and power profits. Isn't it time to give your customers a story to tell? The Fortune Cookie Principle will show you how.
©2013 Bernadette Jiwa (P)2013 Gildan Media LLCListeners also enjoyed...




















Reseñas de la Crítica
Las personas que vieron esto también vieron:



a blend of marketing ideas
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Bite sized audiobook with Tons of insights
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Essentially it came down to that the author was using hindsight of successful stories and saying, "just be like them."
While being very inspirational, the book was not very helpful.
Solid and inspirational
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
changing the way we look ar business
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Met expectations.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Easy Listen + Good Info
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Food for thought
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Expected a better story and direction
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Would you consider the audio edition of The Fortune Cookie Principle to be better than the print version?
I didn't read the print version, however, I could see why one would want the print edition as a supplement. The author has some tips that I wish I could just revisit. I listened while walking my dog, so I didn't get anything written down or bookmarked. In the second chapter, I was already wishing I had a printed one.What other book might you compare The Fortune Cookie Principle to and why?
Hmm I think it compares to the usefulness of anything Seth Godin writes, and the simplicity of Jeff Beals's concepts in Self Marketing Power.What about Bernadette Jiwa’s performance did you like?
I could listen to her talk for hours. Very soothing, authoritative and exudes confidence.Did you have an extreme reaction to this book? Did it make you laugh or cry?
NoAny additional comments?
I would like to see some of the tips she shares on a PDF available with the audiobook. I enjoyed the book a lot and would highly recommend it to anyone starting or running a business. It applies best here, but perhaps some vp of marketing would get some great info too.Great nibbles
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Clear and interesting
Going to listen to more of her books now
A must-have to anyone who makes products
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.