• The E-Myth Revisited

  • Why Most Small Businesses Don't Work and What to Do About It
  • By: Michael E. Gerber
  • Narrated by: Michael E. Gerber
  • Length: 8 hrs and 5 mins
  • 4.6 out of 5 stars (13,694 ratings)

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Publisher's Summary

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
©1955, 2001, 2003, 2004 Michael E. Gerber (P)2004 HarperCollins Publishers, Inc.

Critic Reviews

"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)

What listeners say about The E-Myth Revisited

Average Customer Ratings
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  • Overall
    5 out of 5 stars

Saved my Life

I am a small business owner just like the woman he describes in the book. After listening for 20 minutes I felt hope for my business, by the end of the book I had a plan in action to turn that hope into prosperity. This book saved my business and my sanity.

96 people found this helpful

  • Overall
    1 out of 5 stars

Attitude changing but no practical solutions

This book illustrates business ideas through a story between a teacher and a student, much like that of The Goal. But the author put too much effort into developing the characters and too little into teaching the business. There were lots on how Sarah smiles, and grins, and have the looks of someone on the verge of enlightenment, and on and on. There were lots on describing the pitfalls of the average business owner. But there were very little on solutions to solve these problems and almost no examples given to demonstrate how to apply the solutions in practical situation in day to day business.

The idea is to set up your business in a way you can put everything about the business in an operations manual. You need to do it in a way such that if someone else was given the manual, he/she will be able to run the exact same business. This way, your business will have repeatable and predictable results. If you were on vacation, someone else will be able to run the business with same results. The author spent may be 20 minutes on illustrating these ideas, and the rest of the 8 hours describing how excited Sarah became hearing these.

If you'd like to read about the touchy feelys, pick up a real novel. If you want to have practical ideas about how to run a business, pick up a real business book. If you'd like to spend 8 hours learning the ideas I've already outlined above, get this book.

76 people found this helpful

  • Overall
    5 out of 5 stars

Life Changing, I Gotta Say

I had heard about this book for years, but Gerber's writing style, with its endless dependent clauses, bothered me. However, when I got the audio book, and heard him reading it, and got the way it was meant to be taken in, I got it.

This book has radically helped me in the past month and a half since I read it, and dramatically changed how I look at my (*CURRENTLY*) one-person business. I cannot recommend this book enough to those of you who started a small business without any entrepreneurial training or experience.

59 people found this helpful

  • Overall
    4 out of 5 stars

E-Myth Revisited Review

Excellent read and recommend listening to it once a year. Challenges small business owners to work yourself out of your job and to delegate. In order to build a self sufficient company with total freedom, one must develop systems that the "least" qualified employee in your organization can follow. It's all about the SYSTEMS in your company.

35 people found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

A must have business book.

I was going into this book with apprehension, a fear that this was yet another "I'll show you how it is done and you will live a great life forever". But I decided to buck the critic on audible who said it was awful and got it. Well I was surprised. It gives you the basics on running a business, a department, or anything...really. It shows you some of the obvious things that you never think about and then allows you to expand on them for yourself. It's a book that I have read a number of times...well listened to, but the first that I took notes on. E-Myth Mastery is next.

33 people found this helpful

  • Overall
    2 out of 5 stars

A novel about advice given to a pie lady

The author clearly wanted to write a novel. The book is complete with descriptions of thoughts, fantasies and even detailed descriptions of smiles and sighs of the pie lady. It takes an eternity for the author to make a point. The whole book can be summed up by saying: If you start a business because you are good at and enjoy something; in order to be successful you will need to hire someone else to do that something so you can focus on management and growing the business. The goal is to make a business that runs so well that it can run without you and be franchised like McDonalds.

31 people found this helpful

  • Overall
    1 out of 5 stars
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    2 out of 5 stars

Bring your shovel

Would you try another book from Michael E. Gerber and/or Michael E. Gerber?

Absolutely not. My conclusion is Gerber is a talented used car salesman. If you are selling used cars then this might be the book for you.

What could Michael E. Gerber have done to make this a more enjoyable book for you?

The book drags on and the stories and unnecessary detail are very forced. He also goes to great lengths to make himself appear like some kind of super hero. At one point in the book he is telling a "story" of a "man." The man is amazingly talented at everything but also easily distracted. BUT, let's not forget he's amazingly talented and in the end, everyone is in awe of him, even if they think he will fail they are in awe. I'm not kidding. He actually says something similar to this. Well, that person Gerber is talking about is himself. He even milks the big reveal of who the "man" is at one point. Yes, at times in this passage he makes it sound like he's being self deprecating which he is very deliberate about but the real message is how amazing he is.What I found particularly grating about this part was 1) Wait, how amazingly talented at EVERYTHING are you? I didn't get it the first 100 times.2) The guy has had three wives and 5 children amongst the three wives. Awesome dude. 3) The guy introduced his third wife as "much bigger than the others." That was the first thing he said about her. Again, it's directly aimed at winning points for Gerber to show how mature he has become and grown up. How about, still very shallow?

How did the narrator detract from the book?

I don't know what it is about these guys that write self help and business books but they all come across as slimy. If he was your neighbor, you wouldn't want your kids around him type of slimy. Sorry, just my opinion. Luckily, I listened to the book on 2x speed and had no problems with understanding the audio (thank you audible). On 1x, Gerber is laborious. His tone gets really annoying. At one point he was narrating a list of bullet points and each line was read with the same, forced enthusiasm/creepiness to exact replication. It was like listening to a goofy robot on a broken record.Also, in the scenes where he is talking to the pie shop owner, I just got this creepy feeling about the whole presentation.

If you could play editor, what scene or scenes would you have cut from The E-Myth Revisited?

There is a scene where Gerber goes into a inordinate amount of detail about the listener viewing their own coffin. I get what he was trying to do but it was just a little too odd and forced. He could have skipped that part and just gotten straight to "what do you want people to remember about you?" Yes, I know, visualization but it was used incorrectly. It made pursuing that particular exercise much less desirable.

Any additional comments?

If you are a "no questions asked, I can sell anything" type of person, this might be for you, especially if you need some really basic guidance.If you have any degree of skepticism, you will have a hard time getting through this. It's not that there isn't value here, it's that you might come to the conclusion that although some of the content is helpful, the messenger is a charlatan. At first I gave this an overall score of 2 stars but I stopped listening to it after Gerber told the passage where he turned water into wine. If I can't complete a book, it shouldn't get more than a star.

21 people found this helpful

  • Overall
    5 out of 5 stars

Must have/Life changing book

This book was *very* good. It's perfect for people who want to start a business. The author's narration was easy to listen to and really made the listening experience enjoyable.

21 people found this helpful

  • Overall
    4 out of 5 stars

Must listen for would be entrepreneurs

The audiobook is a bit too long. The stories about Sara's problems are a bit too long and too emotional at the first sight. However, when you look closer, you realize the story is about someone like you. If you try to think like Sara, the main character, it is about life and meaning of life. Then, you understand the real substance of what the author is transmiting using an emotional story. There is knowledge inside: how to start a business; how to not be consumed by your business; how to balance business with life; how to grow; how to be successful etc.
It is the true substance of the book that made me to upgrade from 3 to 4 stars.

20 people found this helpful

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars

Total Garbage

I can't believe how awful this book is given its reputation. Not only is it saccharine and patronizing with its absurd frame story about "Sarah" the pie shop owner, but it contains almost no tangible, useful information at all.

I thought it would be practical advice about running a business that doesn't have many people in it, thus being "small." Turns out E-Myth is entirely about setting up a very specific type of capital-S, capital-B Small Business- one where the same product/service is sold over and over again, ideally by the cheapest, least skilled drone employees, where the owner can remove themselves from the business as much as possible and then eventually sell it to someone else for a profit.

There are few high-level bits of information that are useful, but they could be summarized in about 15 minutes and ideally, by someone more eloquent. The rest is bloated, redundant text and wanking about how wonderful franchise businesses are.

I guess if you want to run a telemarketing office or a used car lot or a faux TGI Friday's, maybe this is of use. But if you happen to want to run a creative business, where the talent of yourself and your coworkers actually matters, there's little of use to be found here.

And the coup de grâce is the closing, where Gerber tries to upsell you on his expensive "coaches" and seminars. The entire book is a glorified time-share pitch. Barf. This is almost certainly a total waste of your time, seek wisdom elsewhere.

19 people found this helpful

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    5 out of 5 stars
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  • Pip
  • 06-08-14

Small business owners - you must listen to this!

Where does The E-Myth Revisited rank among all the audiobooks you’ve listened to so far?

We all get bogged down in the doing. This book explains why and what to do about it.

What did you like best about this story?

Practical application.

Was this a book you wanted to listen to all in one sitting?

No, because you need to ponder the ideas being suggested. It's better to listen to a chapter, think and then move on. But you also want to go back and listen to it again.

9 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars
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  • Greg
  • 07-21-15

3rd time of reading, 1st time of listening.

Would you recommend this audiobook to a friend? If so, why?

A super business book.

If you run a small business as I do, read this book as it'll give you a reality check.

This audible version is easily the best format for this very worthwhile book.

What did you like best about this story?

Very sound advice for anyone running their own business.

7 people found this helpful

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    5 out of 5 stars
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  • wendy Clarke
  • 10-28-17

Implementing The E Myth Revisited

What I love about the book is it not only helped me understand myself more as an Entrepreneur but also my team an I now understand why they think the way they do.
Technician, Manager Entrepreneur

Just listening is not enough. We are implementing from start to finish all the lesson. Even though that means revisiting the every aspect of the business.

Anyone thinking of starting a business should listen and implement all the lessons.

Even if you are already in business, check yourself through this book which is where I came from. Had been in business 25 years without any education in the area of business. I know realise in my previous business I was the technician.

Enjoy and implement

4 people found this helpful

  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars
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  • DRMT
  • 02-27-15

Every small business owner should listen

This is a great book for small business owners. I run a number of businesses and advise many others (not as part of Emyth Worldwide, I should add!) and the themes covered in this book, the systems and processes it introduces are excellent. The only reason it isn't 5* is because the story is a little too sickly at times and the narration is too slow (like so many narrators). I listened on 1.25x to make it sound normal!

4 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
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  • Mr. Robins
  • 09-14-16

thoroughly engaging and practical business advice

practical and engaging advice for small business owners. explains how to move away from being the exhausted technician to the profitable system-based business owner

3 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
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  • Gobbly2100
  • 09-05-19

The best book in growing a business I know

This is the most eye opening book about building a business I have ever known.

2 people found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
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  • Insert Anonymous name
  • 08-18-20

great book

well done well done well done well done done done well very well minimum 15 words 1234

1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
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  • Daniel
  • 10-24-17

Read

This book is a must read for anyone who is thinking of running their own business

1 person found this helpful

  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    3 out of 5 stars
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  • John
  • 09-27-17

It's not very up to date, but it is very true.

I would have preferred another voice than Michael's which was a little mock theatrical. so.

1 person found this helpful

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    5 out of 5 stars
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    5 out of 5 stars
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  • Marius Andrijauskas
  • 09-11-17

# 1

Probably one of the best book for business starters. Puts you on right way and helps to reduce mistakes done if you don't have business experience. Great voice.

1 person found this helpful

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  • Overall
    2 out of 5 stars
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  • Chris
  • 12-31-16

Fluff and repetition

This book could be a quarter of the size if the overly emotional narratives and alliteration were removed. There are a few bits of helpful wisdom in there but one needs to wade deep through some heavy drivel.

7 people found this helpful

  • Overall
    3 out of 5 stars
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    2 out of 5 stars
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  • Cassandra Henry
  • 12-07-18

Hard to keep listening to

It's really quite tedious, very repetitive and spends too much time on fluff style narrative talking about his own life experiences, but experiences that add very little value to the actual points he's making (if you can find the points!). The few points he does make could be knocked over in a much shorter time frame, if he got rid of all the fluff and nonsense. He's incredibly boring as a narrator and should have got a professional to do it. It's ridiculously long for no good reason.

3 people found this helpful

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    3 out of 5 stars
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    3 out of 5 stars
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  • Neil
  • 09-13-17

Tedious. Hard to find the grain amongst the chaff.

Would you say that listening to this book was time well-spent? Why or why not?

No. It is padded with multiple repetitions, multiple repetitive adjectives, and multiple repetitive examples.

How would you have changed the story to make it more enjoyable?

Cut the repetition. Cut the repetition. Cut the repetition. Cut the repetition. Cut the repetition. Cut the repetition. Cut the repetition. Cut the repetition. Cut the repetition.

Did the narration match the pace of the story?

Yes. Equally slow.

Could you see The E-Myth Revisited being made into a movie or a TV series? Who would the stars be?

No.

Any additional comments?

There are some good ideas. For which I happily pay double for the non-bloated version.

3 people found this helpful

  • Overall
    3 out of 5 stars
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    3 out of 5 stars
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    3 out of 5 stars
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  • Nathaniel
  • 02-08-16

This sounds like the Hubbard management system

Would you say that listening to this book was time well-spent? Why or why not?

This book is good for people who don't have a clue about business, structure or organising their live.It is not good for people who have managed, know business skills or looking for an insight to gain an edge.

What was the most interesting aspect of this story? The least interesting?

I didn't find it interesting.

However this may be because I have an MBA and I have been a part of similar coaching Hubbard Management programs which I was not impressed with.

I have found the Hubbard Management system not to be in line with my beliefs or personal practices.

Some people may really respond to this story and the way they tell allegorical tales to illustrate the point.

The good key takeaway is build your business to sell, OR just be happy being employed.

Did Michael E. Gerber do a good job differentiating each of the characters? How?

The speaker told the tale well - reminded me of the old "read-along story time" voice actors. Great voice for radio. very nostalgic.

Did The E-Myth Revisited inspire you to do anything?

Focus on systems and reread my MBA notes on McDonalds and the franchise theory. There are better books out there for "franchise" models and building a business to sell which is the underlying theme of the book.

Any additional comments?

This book is not a bad book, I would recommend this to people who have read business books before or have any training in management. It is a great segue into understanding you don't know much about running a business. Maybe look to investing in an MBA or getting a business coach.

3 people found this helpful

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    5 out of 5 stars
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  • Tom
  • 04-03-17

A must read for ANY business.

Being a marketing coach, I was unsure on how many systems in this book would apply to my business, ignorantly assuming that this was more for bricks and mortar business. I was wrong, the systems in this books apply to ALL businesses and was a great kick up the a** for me! ;)

2 people found this helpful

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    4 out of 5 stars
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    3 out of 5 stars
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    4 out of 5 stars
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  • Joel
  • 09-19-16

Good content but...

I liked the content and found some things I related too. only problem I had was I was zoning out alot due to the sound of his voice. Otherwise it would of been great.

2 people found this helpful

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    4 out of 5 stars
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    5 out of 5 stars
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    4 out of 5 stars
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  • Ellen
  • 09-03-16

Thanks for firing the rocket I needed up my behind!!!

What a great book to listen to when I was feeling how I was feeling, which was totally disenchanted about my career and unmotivated to do anything about it. This book gave me the kick up the butt that I needed to change my life. It has lifted the haze and made me realise how different things can be. I want to press play and listen to it all over again but I can't, I have a business to build!!!

2 people found this helpful

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    5 out of 5 stars
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  • Anonymous User
  • 01-03-21

I related to Sarah. Holy cow, 10/10

this is the go to book for any small business owner. I will make sure to listen to it at leads 10 more times. great information

1 person found this helpful

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    5 out of 5 stars
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  • james robinson
  • 07-29-20

Motivational with clear action steps

5*
This is one of the best audio books I have listened to and I would strongly recommend to anyone who runs a small business or who is thinking of starting one...I'm actually quite envious of you if you are able to absorb and action this information whilst you commence operations.
Great vocal performance.

1 person found this helpful

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    5 out of 5 stars
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  • James N. Mcintyre
  • 01-10-20

This book changed my life

Being in my own small building business for 30 years and basically being self employed my whole life I was inadvertently doing bits and pieces in terms of having my business set up as a franchise with systems and procedures. However I was only just touching on these and did not have the knowledge to go further. This book has solved that problem. I’ve read it 3 times and no doubt a few more. I am so looking forward to my future small business life now and the massive changes that will make in my personal life.

1 person found this helpful

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