The Cult of the Customer

Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists

By: Shep Hyken

Narrated by: Timothy Andrés Pabon

In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget.

Author Shep Hyken has spent 25 years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken describes how to design a strategy that leads both customers and employees through five distinct cultural phases-from "uncertainty" to "amazement". By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a "Cult of the Customer" - and teaches how you can do it, too.

Hyken's message is both powerful and timely: The happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.

©2009 Shep Hyken (P)2018 Gildan Media

Preference ways

The book is good as given general thoughts however need to have more steps and tactics on how to move to the amazement world. I do recommend this book and i will buy a hard copy of it

good book yet dated and generic

The book is solid and flows well, yet it is dated and very generic in its approach. With few exceptions, it says that company A, B or C are great but with few specifics. Possibly good as an intro to those new to sales and customer retention.