The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey's and personalization.

This episode is sponsored by ROKT.

Find Bobby Watts on Linkedin at: https://www.linkedin.com/in/bobby-watts-48571b74/
Find ADUSA on Linkedin at: https://www.linkedin.com/company/ahold-delhaize-usa/
Find Stephen Rivera on Linkedin at: https://www.linkedin.com/in/stephen-rivera-25495b27/
Find ROKT on Linkedin at: https://www.linkedin.com/company/rokt/
Find Find ROKT online at : https://www.rokt.com/

Here's what we asked them :
1. It’s been a while since we’ve had you on the show. What’s new with ADUSA media? How are you approaching total retail media and customer experience? How do you see this blend into the future especially RMN customer experiences?
2. How does Rokt fit into a company's Retail Media strategy & how do you help brands measure the success of campaigns and how does working with a partner like Rokt fit in?
3. How do you help Retail Media networks measure the success of campaigns and how does working with a partner like Rokt fit in? Likewise, Stephen I’d love to hear how Rokt is helping brands measure the success of a partnership with you at retail? What is a successful benchmark for brands?
4. What has been successful in this partnership?
5. How does ROKT help retailers and subsequently brands keep customer experience as paramount on the shopper journey?
6. Let’s talk about personalization of customer experiences. What data sets are required and how does Rokt go about helping ADUSA do this for their customers?
7. How do you leverage data from different channels to inform your omni-channel strategy?
8. As you assess the performance with Ahold Delhaize so far, what opportunities do you see for 2025 that could further strengthen the partnership
9. Looking ahead, how do you envision the partnership evolving to better anticipate and respond to changing customer needs?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement.

Find Jamie Williams on Linkedin at: https://www.linkedin.com/in/jamiestrothmann/
Find Glanbia nutrition on Linkedin at: https://www.linkedin.com/company/glanbiaperformancenutrition/
Find Glanbia nutrition online at: https://www.glanbianutritionals.com/en

Here's what we asked her :
1. Before joining Glanbia, you spent a number of years working on the agency side. How do you think it helped prepare you for your work at Glanbia? Did it shape how you engage with the agencies that you work with today?
2. Let’s start to decompose retail media into a number of different capabilities, starting with search. Is search still the most important part of a brand’s retail media strategy?
3. It seems like every week, a new retail media platform is launched. How can brands hope to manage investments across so many platforms or are some changes that need to take place around consolidation or integration that allows for more automation before brands can think beyond Amazon & Walmart?
4. RMNs are increasingly promoting upper funnel ad units like offsite programmatic and streaming TV. Are these services currently appealing to brands for investment? What’s keeping these offerings from fully replacing traditional channels like linear TV and print?
5. What are your guiding principles around partnering with both brand and customer teams in establishing retail media plans?
6. In-store retail media is another set of ad units that are quickly emerging on the retail media landscape. How do you think about employing these tools from a brand perspective? Is this more of a trade function or should brands be thinking about how to deploy for full funnel strategic activation?
7. How are you using AMC today? What business strategies are you trying to solve with more data from the retailer?
8. What industry trends around retail media are you most closely paying attention to right now?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Niccolo Gloazzo from Kettle & Fire who represents one the fastest growing bone broths in the category. We met Niccolo at shoptalk Barcelona out in Spain and a casual conversation led to a podcast on omnichannel leadership and what's needed for today's media mastery including winning and retaining customers and households.

Find Niccolo Gloazzo's on Linkedin at: https://www.linkedin.com/in/nicogloazzo/
Find Kettle & Fire on Linkedin at: https://www.linkedin.com/company/kettle-fire-bone-broth/
Find Kettle & Fire online at: https://www.kettleandfire.com/

Here's what we asked him :
1. You have been in this tech led Omnichannel space now for a decade plus. What are some learnings for you and what surprised you?
2. What a wild whacky 4 years for retail media. The large brands have brought out the full budgets. How does a smaller brand like yours compete?
3. How are you investing your media $ today? Are you leaning on certain platforms and are platforms created equal?
4. Measurement - what metrics do you look for in a world where there is limited standardization?
5. How do you ensure your teams are staying abreast of trends and changes in this space? Tell us about the importance of conferences and what matters?
6. Right now there is coupon craziness - all the digital coupon providers are having a field day. To me this is not sustainable. It’s teaching the consumer a very wrong behavior. That’s coming at the expense of a stalled budget on retail media. What is your advice on retail media budgets go forward?
7. Can we discuss pieces of retail media - Search, offsite, onsite - banner ads, social. What is considered a good investment - a mix of all or focusing heavily on search like it is today?
8. Lastly, we always ask - what’s next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.