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Publisher's Summary

Be honest, are you running your dojo like a business person? Or are you just holding the keys to the building and nearly everything else feels out of your control? Martial Arts triple-world-title holder and entrepreneur Gordon Burcham is finally sharing his insider secrets that led his MA school to become one of the leading dojos in the UK. 

Combining his personal MA journey and business acumen, he is pulling no punches in this straightforward guide. The Business of Martial Arts is second-to-none and lays out the exact methods he used to achieve his incredible success. As he nears a quarter of a century of experience, Gordon's candid advice is respected by many in the industry. His journey from struggle to success on the mats and in business makes him the ideal expert to guide you. With more than 20 years in the industry, he has learned to overcome the same problems that beset so many others in the Martial Arts industry. 

The first of its kind, this bible for MA businesses will help you forge a whole new approach to running your school. It's a detailed guide designed for MA school owners and aspiring owners, for anyone struggling or looking to uplevel their business. This audiobook shares powerful principles to help you get the success you want. For the first time, Burcham is sharing his techniques and proven strategies for running a successful dojo. Learn how to make the right decisions, take action, and get stuff done! So get it now, listen to it now, and, in his words, "Take action today to see results tomorrow!"

©2018 Gordon Burcham (P)2018 Gordon Burcham

What members say

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A waste of a credit

Common sense content, poor performance and way too self-congratulatory. I did not learn a thing.

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  • R. Phelps
  • 04-27-18

How to build an ethical business AND make money!

I know Gordon Burcham personally and he is my coach so you could say I am biased, but this guy is a phenomenon! His story is amazing and engaging, he pretty much lost everything including his house in his attempt to build an ethical, high standard martial arts business. As coaches, we all want to develop and see our students grow in ability and confidence but we gotta eat!
Gordon shows you how you can grow your business, double, triple, quadruple your student base whilst not only maintaining your current high standards but growing on them too.
Read the book, listen to the audio, DO WHAT HE TEACHES and you will do all of this - how do I know? I have, 12 months ago I had 65 students, a level I had managed to maintain for 6 years. Now I have 166 and will have over 200 within the next 6 weeks, with Gordon's formula for success.

1 of 1 people found this review helpful

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  • MR M J Hudd
  • 10-15-18

A Blueprint For Success

There is much great information here, I have just listened to this audio for the 4th time now as each time it has given me new inspiration and ideas to bring into my martial art school.
Gordon has been there and made all the mistakes in the book so you don't have to.
If you want to grow your school, listen to this now!

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  • Amazon Customer
  • 08-27-18

The Book I had been looking for.

As a Martial Arts Instructor with a particular niche I had struggled to make the the standard business advice for martial arts business work for me.

This book covers every step needed to run a martial arts school. Most importantly the social media and class launch structure has worked wonders for me.

one of its biggest strengths is the fact Gordon is British as many a business Guru in MA is American and the culture difference means most information is useless.

Gordon explains everything very well and the story told throughout the book resonates with myself as I have been in similar situations.

I would recommend this audiobook and paperback to any MA instructor hoping to start teaching and improving other people's lives.


Paul.

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  • kieron
  • 07-03-18

Eye Opening and Inspirational

Gordon opens your eyes to the reality of operating a successful MA business. The structure is clearly laid out in a motivational manner designed to make you take action. Gordon's own reflection on his MA journey let's you know your not alone and your dream is possible with hard work and a solid plan of consistency.
I couldn't recommend this enough and have since purchased a hard copy and attended his workshop.

Listen to it, read it, take Action!

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  • Michelle C.
  • 06-05-18

Awesome

Gordon is an amazing coach and has helped my school grow in numerous ways, systems for staffing, facebook etc. also his motivation and determination to help others is amazing. Im grateful and privileged to have Gordon as my coach he has helped in making me see that my true potential is still to be reached a year down the line I know have a full time centre after teaching in sports centres for 10 years i never thought i would have my own full time centre Gordons influence has helped me and my school, this is a must have book and audio book every martial arts school owner needs to invest in this.

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  • Amazon Customer
  • 06-03-18

great advice on structure & ideas for growth

Really good listen. Getting a lot of ideas on how to improve structure, how to grow and how to change my mindset for the better.

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  • Steve Powell
  • 06-03-18

AMAZING

Amazing book by an amazing person. Anyone wanting to take their Martial Arts business to the next level must have this book. Gordons passion really comes through on the audible book.

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  • MR N PALFREYMAN
  • 06-03-18

Success starts here!

The book is the perfect blueprint to the success of running a martial arts school. White belt in business? Not for long! Follow Gordon’s guidance & reap the rewards. Thanks for writing it Mr B 👍👍

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  • Dale Miller
  • 05-31-18

Essentiall for anyone running a ma school

Love gordons work. I've increased my revenue quite a bit just using one or two of his ideas. If you go all in you will thrive.

I'd even recommend this for non ma fitness professionals running a service business

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  • Amazon Customer
  • 05-31-18

Life changing. A bible for all martial arts business owner!

Gordon’s passion and love for helping martial arts school owners grow their businesses shines through in every word of every chapter of this audio book. It is a game changer for the martial arts industry! From start to finish this book is a feast of information to help you grow no matter what the size of your student base at present. A must have!