The Brain Audit: Why Customers Buy (And Why They Don't)

By: Sean D'Souza

Narrated by: Sean D'Souza

The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain.

It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.

Being pushy is unnecessary. It creates an unnatural situation.

Instead of teaching you how to use mind tricks, how to psyche the customer into buying against his or her will, or being a system of coercion, The Brain Audit simply shows you how to attract and maintain the attention of a customer.

It shows you where the attention wavers and takes you through a series of steps that we all take on a day-to-day basis when buying products or services.

It also gives you a checklist that takes the 'iffiness' factor out of your own marketing and communication.

©2015 Psychotactics Ltd (P)2015 Psychotactics Ltd

Impactful. Memorable. Entertaining.

I'm not exactly sure how Sean was able to seamlessly blend extremely practical steps and advise while still keeping the tone fun and engaging, but he did and I appreciated it.

right on the money

not a great title but if you sell anything you want to read /listen to this book. insight-filled and very detailed

Great book, but the jingle was way too much.

Incredibly valuable info, and well presented. Practical, well planned, with good examples. The jingle, was, however, mind-numbing.

Remarkable and original approach

When I first heard the book I thought for some reason it might be a bit amateurish, however I was truly amazed by the authentic nature of the author and the information he shares. His storytelling is endearing and it was actually a book I didn't want to stop reading.

As a practising marketer, the systems shared in this book have revolutionised the processes I use in my business day to day.

A lot of people reference the chapter on testimonials, which I agree, are worth the book price on their own.

However, the chapters on headline writing and risk reversal are also fundamental and unique compared with a lot of the mainstream books on marketing that revisit the same concept from 20 angles. Each chapter of this book has something unique to offer.

This is a great book for any business owner or marketer working on a tight budget and who's wanting their marketing campaign to cut through a sea of mediocrity.

Since reading this book, I've been enjoying what the author has to share in other forums: podcasts and online.

The author's style might not be everyone's cup of tea, but those that do will love his originality.

I'd recommend The Brain Audit for anyone looking for original tactics to make an impact and get results.

Game changer!

Exceptional information. Easy to understand because it's so clearly explained. Good examples. Slightly repetitive, but primarily due to reviewing past points to establish context. Interesting and enjoyable. Great food for thought for any small/smaller business and a must read for someone going into business.
Required reading for any entrepreneur!

I loved his reading but the transition sounds were annoying.