The Art of the Pitch Audiobook By Peter Coughter cover art

The Art of the Pitch

Persuasion and Presentation Skills that Win Business

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The Art of the Pitch

By: Peter Coughter
Narrated by: TJ Johnson
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Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation.

©2012 Peter Coughter (P)2020 Upfront Books Advertising Career Success Marketing Marketing & Sales Business
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A lot of the chapters contained repetitive information. Could have been condensed in less chapters.

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My title is not entirely accurate - this book is about presentations as a concept, and this is a general concept. Still, ALL the examples in the book come directly from Peter Coughter's life in the ad agency he was one of the founders of.

If I can summarize the takeaways of this book in a few sentences, these would be:

1. Presentation is not about the tools you use (e.g., MS-PowerPoint). It is about the way you present - tools are the background.

2. Be yourself. Do not imitate anyone. Be authentic. Do not be over-polished and over-professional.

3. Never memorize your presentation other than very short parts. You should know the material and speak from your knowledge.

4. Rehearse a lot. If a team is presenting, they must rehearse together. Record yourself in a video and watch to learn more.

5. Learn, really learn, who you are presenting to, and build your presentation accordingly.

6. Audience can't tell if you are afraid or enthusiastic - physical signs are similar. If your hands shake - don't hold a paper as it shows the shaking.

7. Use humor, but don't tell jokes.

8. Plan in advance, specifically original and bold parts of the presentation.

9. Do your best even if the odds are small or nonexistent - you never know

And now, in four words: be ready - be you!

The Art of the Ad Agency Pitch

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