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The 7 Secrets of Creative Radio Advertising
- Narrated by: Tony Hertz
- Length: 2 hrs and 33 mins
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The 7 Secrets of Creative Radio Advertising
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Publisher's summary
Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard.
Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves.
Because whatever your role in the advertising process, the Seven Secrets will actually show you how to make better radio commercials. Even if six of them aren't actually secrets.
Because if you've ever been in one of Tony's radio workshops, seminars or presentations, this is the book you would have bought afterwards anyway!
Because it will make you want to sit down and write a great radio ad!
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- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 93
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Performance5 out of 5 stars 81
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Story4.5 out of 5 stars 80
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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5 out of 5 stars
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Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- By: James I. Bond
- Narrated by: Jonny Unitus
- Length: 4 hrs and 49 mins
- Unabridged
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Overall5 out of 5 stars 28
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Performance5 out of 5 stars 28
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Story5 out of 5 stars 28
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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5 out of 5 stars
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I find 'Brain Glue' impressive and helpful
- By Robie P. on 02-21-23
By: James I. Bond
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Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- By: Mark Levy
- Narrated by: Bronson Pinchot
- Length: 4 hrs and 27 mins
- Unabridged
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Overall4 out of 5 stars 637
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Performance4 out of 5 stars 486
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Story4 out of 5 stars 477
When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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5 out of 5 stars
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Great Ideas
- By Amazon Customer on 12-31-10
By: Mark Levy
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
- Narrated by: Jeff Tobe
- Length: 2 hrs and 48 mins
- Unabridged
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Overall4.5 out of 5 stars 92
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Performance4.5 out of 5 stars 83
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Story4.5 out of 5 stars 83
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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5 out of 5 stars
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- By: Roy H. Williams
- Length: 4 hrs and 41 mins
- Unabridged
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Overall4.5 out of 5 stars 159
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Performance4.5 out of 5 stars 124
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Story4.5 out of 5 stars 120
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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3 out of 5 stars
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If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
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Overall4 out of 5 stars 58
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Performance4 out of 5 stars 46
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Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
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Harry, a History
- The True Story of a Boy Wizard, His Fans, and Life Inside the Harry Potter Phenomenon
- By: Melissa Anelli
- Narrated by: Renée Raudman
- Length: 10 hrs and 58 mins
- Unabridged
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Overall4 out of 5 stars 286
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Performance4 out of 5 stars 194
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Story4 out of 5 stars 194
With remembrances from J. K. Rowling's editors, agents, publicists, fans, and Rowling herself, Melissa Anelli takes us on a personal journey through every aspect of the Harry Potter phenomenon - from his very first spell to his lasting impact on the way we live and dream.
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5 out of 5 stars
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Relive the magic!
- By Heather on 03-19-09
By: Melissa Anelli
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Save the Cat!
- The Last Book on Screenwriting You'll Ever Need
- By: Blake Snyder
- Narrated by: George Newbern
- Length: 5 hrs and 22 mins
- Unabridged
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Overall4.5 out of 5 stars 1,721
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Performance5 out of 5 stars 1,395
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Story4.5 out of 5 stars 1,381
Here's what started the phenomenon: This book has been a best seller for over 15 years and has been used by screenwriters around the world! Blake Snyder tells all in this fast, funny, and candid look inside the movie business. Save the Cat is just one of many ironclad rules for making your ideas more marketable and your script more satisfying.
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1 out of 5 stars
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Don't waste your time
- By Amazon Customer on 02-05-20
By: Blake Snyder
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Love Talk
- Speak Each Other's Language Like You Never Have Before
- By: Dr. Les Parrott, Dr. Leslie Parrott
- Narrated by: Dr. Leslie Parrott, Dr. Les Parrott
- Length: 2 hrs and 39 mins
- Abridged
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Overall4.5 out of 5 stars 97
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Performance4.5 out of 5 stars 62
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Story4.5 out of 5 stars 62
A deep yet simple guide to revolutionizing the romance-building communication every thriving marriage needs. Love Talk is like no other communication book you've ever listened to. The fruit of years of research by two foremost relationship experts (who also happen to be husband and wife), this book forges a new path to the heart of loving conversation. You'll begin by identifying your security need and determining your personal communication style.
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3 out of 5 stars
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Should Purchase the Book for Assessment Passcode
- By Terassa on 12-29-10
By: Dr. Les Parrott, and others
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 38
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Performance4.5 out of 5 stars 31
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Story4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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1 out of 5 stars
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
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Overall4 out of 5 stars 93
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Performance4 out of 5 stars 72
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Story4 out of 5 stars 72
Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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2 out of 5 stars
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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I, Partridge: We Need to Talk About Alan
- By: Alan Partridge
- Narrated by: Alan Partridge
- Length: 6 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 736
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Performance5 out of 5 stars 660
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Story4.5 out of 5 stars 654
Journalist, presenter, broadcaster, husband, father, vigorous all-rounder – Alan Partridge – a man with a fascinating past and an amazing future. Gregarious and popular, yet Alan’s never happier than when relaxing in his own five-bedroom, south-built house with three acres of land and access to a private stream. But who is this mysterious enigma? Alan Gordon Partridge is the best – and best-loved – radio presenter in the region. Born into a changing world of rationing, Teddy Boys, apes in space and the launch of ITV, Alan’s broadcasting career began as chief DJ of Radio Smile....
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5 out of 5 stars
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An Anglican giant among pygmies
- By John on 06-20-12
By: Alan Partridge
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I Shouldn't Be Telling You This
- Success Secrets Every Gutsy Girl Should Know
- By: Kate White
- Narrated by: Cassandra Campbell
- Length: 10 hrs and 2 mins
- Unabridged
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Overall4.5 out of 5 stars 102
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Performance4.5 out of 5 stars 86
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Story4 out of 5 stars 86
A witty, wise, straight-talking career guide for women, I Shouldn't Be Telling You This is the perfect book for the current economic climate, whether you're just starting out, re-entering the workforce after maternity leave, or simply looking for a career change; it contains essential tips and bold strategies from a gutsy innovator who helped increase Cosmo's circulation by half a million copies per month.
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5 out of 5 stars
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AMAZING
- By valarie on 01-21-14
By: Kate White
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We Don't Need Roads
- The Making of the Back to the Future Trilogy
- By: Caseen Gaines
- Narrated by: Ron Butler
- Length: 8 hrs and 21 mins
- Unabridged
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Overall4.5 out of 5 stars 454
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Performance4.5 out of 5 stars 407
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Story4.5 out of 5 stars 412
Long before Marty McFly and Doc Brown traveled through time in a flying DeLorean, director Robert Zemeckis and his friend and writing partner Bob Gale worked tirelessly to break into the industry with a hit. For the first time ever, the story of how these two young filmmakers struck lightning is being told by those who witnessed it. We Don't Need Roads includes original interviews with Zemeckis, Gale, Christopher Lloyd, Lea Thompson, Huey Lewis, and over 50 others who contributed to one of the most popular and profitable film trilogies of all time.
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4 out of 5 stars
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Great for fans - good for others.
- By Pete Johns on 06-25-15
By: Caseen Gaines