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Publisher's Summary

Discover the vital relationship that will take your company from "what's next?" to "we have liftoff!" Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help visionary-minded and integrator-minded individuals find one another, Rocket Fuel also features assessments, so you're able to determine whether you're a visionary or an integrator. Without an integrator, a visionary is far less likely to succeed long term and realize the company's ultimate goals; likewise, with no visionary, an integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel - they have the power to reach new heights for virtually any company or organization.

©2015 Gino Wickman and Mark C. Winters (P)2015 Audible, Inc.

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What listeners say about Rocket Fuel

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Real world advice

As an integrator, it has been difficult to find the right visionary. Once you find the one the business world becomes a great playground.

Any business owner should read or listen to this book as it helps to clarify your roles simplifying your day in a way that by playing to your strength you can achieve many great goals

14 people found this helpful

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Absolutely brilliant.

JUST FCKING BUY THIS!!!
PS: for companies with 2 to 50 million. Unique approach. Well worth money and time well spent. BUY THIS

4 people found this helpful

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now it all makes sense

some 10 years ago I actually hired an integrator without knowing what I had actually accomplished. next time I'll see what I can do to not sabotage then. I'd say "lol" but it really wasn't funny at all.

what a great game plan.

4 people found this helpful

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Hard to relate as a founder who identifies as the integrator role

This book has been recommended and praised by many of my fellow business leaders so I was excited to listen. I knew I would align with the integrator role based on my skills and preferences, and even just a couple of chapters in, it was very obvious that I am not a visionary - despite being a founder.

However, I am four chapters in, and I feel like this book is geared toward helping the visionary person versus the integrator person and there is an assumption that integrators are always the second in command and not founders. I kept waiting to hear something that gave advice for a founder integrator but so far that hasn’t happened.

Another factor of the book that makes me feel like it’s not for me is the writing style - it’s very repetitive in summarizing the descriptions of each role several times. I am sure the visionaries listening to this book need that (since according to the book, they are often distracted and get bored easily). This prompted me to increase the listening speed to try to get to some “meat” sooner, but I’ve lost interest and don’t plan to finish the book.

Overall, this book is probably great for visionaries looking for their integrator, but if you are the operations person - the process and policies type that loves the details - your best bet for getting value from this book is to give it as a gift to the visionary in your life and hope they apply its principles.

3 people found this helpful

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Awesome book!! Perfect timing for me to read it!

A mentor recommended I read this book. It hits the nail right on the head and is just what I need at this point in my life and career! I'm looking forward to following the Rocket Fuel team while I search for my Integrator!

3 people found this helpful

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Wow...Now to find my Integrator!

So happy I got this book. I am even more excited to move forward and discover my future Integrator. I can see why they call this Rocketfuel. Best part is recognizing I am a terrible manager. Now I can fire myself and search for my replacement.

3 people found this helpful

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The concept discussed in the book is really good.

The concept of the book is really good and I learned a lot. Unfortunately it repeated itself so much that I found myself not paying attention by the middle if the book.

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struggling?

I've had success, yet there has been a struggle ... something just was not right in my Entrepreneural endeavors. This book really helps me see who I was missing and who I am both those are important things because I'm very capable yet I was being held back by trying to do too much myself.

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thanks what a great book

this is a straightforward get down to business book that illuminates our greatest opportunity. To align our leadership

5 people found this helpful

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Growth through clarity

Great for entrepreneurial leaders looking to take their company on the fast track to growth. The authors believe growth is accelerated when the leadership team focuses all their momentum in the same direction. Pulling from decades of experience across thousands of clients, Wickman and Winters achieve this with practical stories and specific tools to clearly define roles and get partners on the same page.

It was exactly the resource I was looking for to bring clarity to my work, while crafting the life and business I dream of.

4 people found this helpful

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  • Mrs S Mansfield
  • 08-03-18

So disappointed

I listened and loved Get a Grip. In fact I’ve listened 3or 4 times.
I’ve read Traction - I get it, the ethos, the principles etc
Rocket Fuel didn’t live up to previous books in the same series.
If you’ve not read any Gino Wickman books I strongly suggest you start with a Get a Grip then Traction and swerve the remains books.

4 people found this helpful

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  • Mr F.
  • 07-29-16

Spot on!

What made the experience of listening to Rocket Fuel the most enjoyable?

Excellent book, really hit it home.... I need to find the yin to my yang to really succeed!

2 people found this helpful

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  • Chris B
  • 10-27-21

Fascinating insight into the dynamics of startups

I found this book to be really interesting. This guy has some great insights into what makes a great Startup management team, and how every Visionary needs to team up with an Integrator who can help manage the business and handle the details. Highly recommended !

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  • Valdir Paiva
  • 07-11-21

Very elucidative

I’ve read a review that said that if you’ve read Traction and Grip you shouldn’t bother with this one. I found that not to be the case. I’ve listened to Traction and Grip twice and only after this one was I able to identify myself as a visionary. Awesome book and possibly life changing.

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  • Michael Killen
  • 01-11-21

The missing piece!

I was struggling to grow my business and kept buying books on marketing, sales and output but wasn't seeing the results I wanted. This book showed me that I'm missing a vital part to my business and how to bring an integrator on board.

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  • Anonymous User
  • 05-24-20

Illuminating

A must read for all visionary's and integrators. clearly outlined the characteristics, roles and relationship of the V & I.

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  • Alan Woods
  • 11-12-17

Great Book

Well worth a read for anyone looking to grow their business fast.

Great simple tips & advice to help.

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  • Rhyn D. Nasser
  • 12-22-16

Must read for any business owner or leadership team

Must read for any business owner or leadership team!

Great takeaways from this book that I'm implementing now. Thank you!

1 person found this helpful